Director, Growth Marketing (AI, eCommerce)

TL;DR

Director, Growth Marketing (AI, eCommerce): Leading and developing global growth strategies, optimizing performance, and driving customer acquisition efforts with an accent on building scalable growth engines, improving conversion funnels, and enabling data-first decision-making. Focus on overseeing marketing automation, CRO, marketing analytics, and marketing AI teams to leverage data and experimentation for marketing effectiveness.

Location: This position is solely for candidates hired to perform work within Ontario, Canada.

Salary: $170,000–$200,000 CAD

Company

Lightspeed is a product company powering businesses with a one-stop cloud commerce platform for retail, hospitality, and golf sectors globally.

What you will do

• Lead and develop high-performing global teams across Marketing Automation, CRO, AI, and Data.
• Define and execute global growth strategies aligned with Lightspeed’s business goals across markets and verticals.
• Drive the use of experimentation and data analytics to optimize lead generation, conversion funnels, and retention efforts.
• Own the global marketing tech stack and automation strategy to ensure scalable and efficient campaign execution.
• Lead Conversion Rate Optimization (CRO) efforts across web properties, collaborating with UX, design, and content teams.
• Work closely with the Information Systems team to implement new ways to leverage AI for marketing effectiveness and efficiency.
• Partner with the Data Office to define KPIs, build dashboards, and create a culture of performance measurement.
• Collaborate cross-functionally with regional leaders, product teams, and revenue operations to align on growth priorities.

Requirements

• 8–12+ years of experience in growth marketing, performance marketing, or marketing operations, ideally in a global SaaS or eCommerce environment.
• 5+ years of experience leading teams, including cross-functional and remote teams.
• Proven success in managing or scaling Marketing Automation/AI, CRO, and/or Data teams.
• Deep understanding of modern marketing tech stacks (Salesforce, HubSpot/Marketo, Google Cloud Platform, BigQuery, Fivetran, Looker, GA4, Clay).
• Strong analytical mindset with a track record of leveraging data to drive marketing performance.
• Experience in high-growth, fast-paced environments and a passion for experimentation and continuous improvement.
• Excellent communication and leadership skills, with a collaborative, global mindset.
• English: Fluency required.

Nice to have

• Experience in the POS, retail tech, or hospitality tech industries.
• Familiarity with privacy regulations (GDPR, CCPA) as it relates to data collection and marketing practices.

Culture & Benefits

• Flexible paid time off and remote work policies.
• Equity options and contributions to your pension plan.
• Training opportunities to grow your skills and career.
• Health and wellness credit.
• Time off to volunteer and give back to your community.
• Computer purchase program to get your personal Macbook and enhanced parental leave.

Hiring process

• Lightspeed uses AI-enabled tools to support recruitment, with all hiring decisions made by recruiting and hiring teams.