Product Marketer, Exchange Traded Funds - Assistant Vice President / Vice President (Fintech)

TL;DR

Product Marketer (Fintech): Building and executing go-to-market strategies for Exchange Traded Funds (ETFs) with an accent on defining narrative, positioning, and messaging for wealth manager and retail investor audiences. Focus on driving sales enablement through high-impact materials and evolving content development based on data-driven insights.

Location: Hybrid (Greenwich, Connecticut, United States). Employees in this role will work in the office Monday-Thursday, with the flexibility to work remotely on Friday.

Salary: $120,000–$175,000 USD

Company

hirify.global is a financial technology company focused on advancing the Exchange Traded Funds (ETFs) business.

What you will do

• Build and execute go-to-market strategies spanning product readiness, sales enablement, client communications, events, and paid media.
• Define and evolve the ETFs narrative, positioning, and messaging for target audiences.
• Drive sales enablement by creating high-impact materials like client-ready narratives, FAQs, and presentations.
• Own the development and evolution of advisor- and end-investor-ready content.
• Use data-driven insights to optimize performance and drive business growth for ETFs.
• Stay conversant with ETF industry landscape and product trends.

Requirements

• Bachelor’s degree in marketing, business, or related field.
• 7+ years of marketing experience in the financial services industry, preferably in fintech, asset management, or wealth management.
• Demonstrated success in developing and managing integrated marketing strategies and campaigns.
• Experience with or working knowledge of ETFs and financial professional distribution.
• Strong project management skills with the ability to balance multiple priorities.
• Excellent written and verbal communication skills for varied audiences.

Culture & Benefits

• Comprehensive compensation package including salary, equity, and an annual performance bonus.
• Employer-matched retirement plan and generously subsidized healthcare (dental, vision, telemedicine, virtual mental health).
• Parental leave and unlimited paid time off (PTO).
• Hybrid work model: 4 days in office (Monday-Thursday), 1 day remote (Friday).