Senior Customer Marketing Manager (Fintech)

TL;DR

Senior Customer Marketing Manager (Fintech): Developing and executing growth strategies for customer certification programs and educational platforms with an accent on driving engagement and building professional communities. Focus on designing multi-channel lifecycle campaigns, optimizing performance with data, and creating exclusive programs for certified members.

Location: Hybrid, requiring 3 days per week in office (Tuesday - Thursday) in Los Angeles, California; Chicago, Illinois; or New York City, NY. Visa sponsorship is NOT available.

Salary: $91,000–$137,000

Company

hirify.global is a product company that provides a cloud-based, AI-powered Accounting Transformation Platform for workflow automation, trusted by over 3,000 accounting teams.

What you will do

• Own and execute the marketing strategy for the hirify.global Certified Accountant (FCA) program, from awareness to completion.
• Partner with Customer Marketing to launch creative, multi-channel campaigns (email, in-app, social media, webinars, contests, customer stories).
• Design lifecycle campaigns to encourage certification start, momentum, and completion within the customer lifecycle.
• Track performance and optimize campaigns using data and insights (enrollment, engagement, completion rates).
• Develop and own the strategy for the FCA community, planning and hosting local meetups, virtual events, and exclusive roundtables.
• Create programs and perks for certified users and collaborate to spotlight members through case studies and testimonials.

Requirements

• 5-7+ years of experience in customer marketing, education marketing, certification marketing, and/or community-focused roles (SaaS experience strongly preferred).
• Proven experience building and executing multi-channel marketing campaigns, specifically around certifications.
• Strong understanding of customer journeys, engagement strategies, and retention marketing.
• Ability to build and scale online and/or in-person communities.
• Excellent project management skills with the ability to juggle multiple initiatives.
• Strong cross-functional collaboration and communication skills.

Nice to have

• Experience marketing certification programs specifically within the fintech space.
• Familiarity with accounting, finance, or fintech audiences.

Culture & Benefits

• Unlimited vacation policy.
• Competitive and elaborate benefits package including Medical, Dental, Vision, Family Forming benefits, Life & Disability Insurance.
• Regularly rated as a Best Place to Work (Inc. Magazine, LA Business Journal, Built In).
• Values include: Unwaveringly Authentic, Ambitious with Integrity, Empowered to Grow, Committed to Collaboration, Customer Obsessed in All Ways.
• Committed to operating fair and unbiased recruitment procedures and providing a professional and welcoming workplace.