Product Marketing Manager (Fintech)

TL;DR

Product Marketing Manager (Fintech): Leading go-to-market initiatives and product positioning strategies with an accent on product adoption and accelerating growth with enterprise customers. Focus on developing account-based marketing programs and translating insights into high-impact programs and sales collateral.

Location: Remote US

Salary: $92,000 - $162,000

Company

Ethos is a leading life insurance technology company on a mission to protect families by democratizing access to life insurance and empowering agents at scale.

What you will do

• Lead cross-functional product launches and partner-centric initiatives to drive awareness and adoption.
• Develop and execute end-to-end GTM strategies for new products, features, and partnerships.
• Design and own account-based marketing (ABM) programs, creating targeted plays for specific high-value agencies and account clusters.
• Act as a strategic partner to Sales teams, participating in key partner meetings to understand field reality.
• Conduct competitive and market analysis to uncover customer needs and market trends.
• Establish the company as a leader in the insurtech space through storytelling, webinars, and enterprise-focused content.

Requirements

• 5+ years of experience in product marketing, consulting, or a similar strategic role; experience in the insurance, SaaS, or fintech industry preferred.
• Proven experience in account-based marketing, with the ability to build and execute targeted strategies for enterprise partners.
• Demonstrated ability to work closely with Sales teams, including experience in partner-facing environments.
• Strong storytelling, writing, and communication skills with the ability to translate complex ideas into simple, compelling messages.
• Experience leading product launches, building GTM strategies, and scaling marketing programs.
• Strong project management skills with a demonstrated ability to lead cross-functional teams.

Culture & Benefits

• Our salary ranges are determined by role, level, and location.
• Individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.
• Please note that the compensation details listed reflect the base salary only and do not include applicable bonus, equity, or benefits.
• We are an equal opportunity employer.. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.