Integrated Marketing Manager (Ecommerce)

TL;DR

Integrated Marketing Manager (Ecommerce): Driving adoption, engagement, and growth for a B2B wholesale commerce platform with an accent on full-funnel marketing strategies, retailer participation, and brand visibility. Focus on developing annual and quarterly marketing roadmaps, leveraging marketing automation, and analyzing campaign performance to refine strategies.

Location: Remote (Ontario, Canada). Compensation is for candidates hired to perform work within Ontario.

Salary: $90,000–$105,000 CAD

Company

hirify.global provides a one-stop cloud commerce platform that helps merchants innovate to simplify, scale, and provide exceptional customer experiences globally.

What you will do

• Own annual and quarterly marketing roadmaps to support growth in brand and retailer acquisition and adoption.
• Partner cross-functionally with Sales, Product, Product Marketing, and Customer Success to ensure consistent messaging.
• Lead the development of acquisition and lifecycle content across various channels.
• Conduct brand and retailer interviews, sourcing content for an ongoing editorial calendar.
• Utilize marketing automation tools and technology platforms to streamline campaign execution and track performance.
• Analyze campaign performance and customer insights to identify trends and optimization opportunities.

Requirements

• 5+ years experience in Demand Generation, Brand, or Customer Journey Marketing.
• Expertise in leveraging marketing tools to generate, capture, nurture, track, and report on leads, conversions, and ROI.
• Fluency in English as a working language is required.
• Bachelor’s degree or relevant qualifications.

Nice to have

• Previous experience in Wholesale, Retail, Fashion, B2B, or eCommerce.
• Proven background in marketing planning and forecasting.
• Experience with HubSpot and Salesforce.

Culture & Benefits

• Flexible work environment and remote work policies.
• Equity options and contributions to your pension plan.
• Training opportunities and health and wellness credit.
• Flexible paid time off and enhanced parental leave.
• Computer purchase program and employee-led networks.