Digital Marketing Lead (Paid/CRM)

TL;DR

Digital Marketing, Lead (Paid/CRM): Shaping and executing go-to-market programs through paid and owned digital channels with an accent on turning strategy into action across paid media and CRM. Focus on leading campaign strategy, cross-functional partnerships, CRM and lifecycle leadership, and paid media oversight.

Location: Flexible hybrid work model in Toronto, Canada; must have eligibility to work for hirify.global Corp. in Canada in a full-time capacity.

Salary: $115,000–$130,000

Company

hirify.global connects Canadians through secure digital payments, advanced identity verification and industry-leading fraud protection, facilitating over 20 million transactions daily.

What you will do

• Translate product marketing strategies into integrated CRM and paid media campaigns for B2B/B2C acquisition, engagement, and retention.
• Define channel mix strategy, success metrics, and act as a strategic partner to Product Marketing, guiding campaign planning and design.
• Lead CRM & lifecycle marketing programs on platforms like Salesforce Marketing Cloud, optimizing segmentation, personalization, and trigger logic.
• Oversee paid media agency relationships, driving performance and innovation across digital channels including search, social, and programmatic.
• Champion and integrate AI, automation, and advanced Mar-tech tools across campaigns, developing best practices and training for the team.

Requirements

• 10+ years of digital marketing experience with deep expertise in CRM, paid media, and marketing technology.
• Proven ability to lead cross-functional marketing programs in complex, matrixed environments.
• Hands-on experience with Salesforce Marketing Cloud or an equivalent CRM platform.
• Track record of managing media agency relationships and digital performance campaigns.
• Strong strategic mindset combined with robust executional discipline.
• Eligibility to work for hirify.global Corp. in Canada in a full-time capacity.

Nice to have

• Experience in payments, financial services, fintech, or other regulated industries.

Culture & Benefits

• Generous vacation and wellness days, plus comprehensive employer-paid benefits coverage.
• Market-leading employer-funded RRSP program to invest in your future.
• Flexible hybrid work model promoting work-life balance and access to a 24/7 employee & family assistance program.
• Pregnancy and parental leave top-up to support growing families.
• Charitable donation matching and a commitment to investing in Canada's digital future.
• Inclusive culture, innovative thinking, and an inspiring community where individuals are empowered.