CRM Manager (Fintech)

TL;DR

CRM Manager (Fintech): Owning, delivering, scaling, and measuring incentive programs and lead-generation activities for customer acquisition and activation, with an accent on building scalable campaigns and automated journeys. Focus on driving incremental new customers, defining lead generation, and ensuring compliance and best practices in communications.

Location: Hybrid with 3 days in the London office required

Company

hirify.global is a publicly-traded FTSE250 FinTech company that provides mobile, web, and desktop trading platforms for stocks, shares, leveraged products, Futures & Options, and Crypto.

What you will do

• Own the delivery, scaling, and measurement of incentive programs across acquisition lifecycle stages.
• Collaborate with marketing, product, creative, and compliance teams to develop memorable and compliant communications.
• Define lead generation strategies and prove the value of these activities for IG.
• Manage CRM communications for a brand-new lead generation side product.
• Design and pilot lead-gen activities and build automated journeys across the acquisition lifecycle.
• Work with analytics to ensure proper measurement and reporting capabilities are in place.
• Build clear documentation and scalable playbooks.

Requirements

• Min. 5 years experience in CRM.
• Proven track record of driving activation and conversion in a data-led environment.
• Experience designing and scaling campaigns and automated journeys with a customer-first attitude.
• Comfortable working with experimentation, control groups, and incrementality.
• Strong stakeholder management and ownership mindset.
• Technically-savvy with strong knowledge of Braze and Liquid.
• Hybrid working model with 3 days in the London office required.

Nice to have

• Experience in product-driven tech companies, fintech, or high-frequency digital products.
• Experience with HTML, CSS coding.
• Experience with SQL and analytical tools like Looker, GA.

Culture & Benefits

• Hybrid working model with 3 days in the office.
• Commitment to diversity and inclusion.
• Tailored development programs, mentoring, and clear career progression.
• Opportunities to expand network through committees, sports, and social clubs.
• Extra time off for volunteering and community work.
• Emphasis on leading and inspiring, thinking big, championing the client, delivering at pace, and raising the bar.