CRM Manager

TL;DR

CRM Manager: Building and delivering group-wide CRM strategies and activity plans across a fast-growing portfolio of operating companies with an accent on improving retention, conversion, upsell, and long-term customer value. Focus on combining strategic thinking with hands-on delivery, leveraging customer insight and performance data to drive measurable commercial outcomes.

Location: Hybrid – 1-2 days in London office, WC1. Candidates must be eligible to work in the UK without restrictions.

Company

hirify.global is a fast-growing international leader in residential property management, aiming to innovate the industry through technology and a people-first culture.

What you will do

• Define and deliver the group-wide CRM strategy and activity plan.
• Lead CRM direction across hirify.global UK operating companies.
• Develop robust, hard-working lifecycle CRM programmes across the contact spectrum.
• Create campaigns for welcome, nurture, retention, churn, updates, and upsell.
• Identify and optimise CRM opportunities to improve performance and customer outcomes.
• Partner with stakeholders to ensure CRM supports agreed commercial objectives and growth levers.

Requirements

• Proven track record in delivering CRM strategies that drive measurable commercial value.
• Deep understanding of CRM and digital across the customer lifecycle (retention, conversion, upsell, churn).
• Strong commercial and numerical acumen with experience in reporting and attribution.
• Ability to combine strategic thinking with hands-on delivery and a test-and-learn mindset.
• Strong stakeholder management and cross-functional collaboration skills.
• Eligible to work in the UK without restrictions.

Culture & Benefits

• Digitally forward business at the forefront of a global industry transformation.
• People-first culture combining great technology with great talent.
• Strong commitment to innovation, automation, and continuous improvement.
• Collaborative, fun, and ambitious workplace.
• Competitive salary and comprehensive benefits.
• Hybrid working model with a Central London office presence.