CRM Executive

TL;DR

CRM Executive: Building and deploying email and SMS campaigns, creating audience segments, and writing conversion-focused copy with an accent on lead nurturing, segmentation, and enhancing CRM capability. Focus on converting valuation and portal leads into revenue and optimising targeting and performance using Braze.

Location: Hybrid (3 days office) in West London, United Kingdom

Salary: £30,000–£35,000

Company

Our client is a market-leading real estate brand in London with over 60 branches and significant regional growth underway.

What you will do

• Build and deploy email and SMS campaigns in Braze.
• Create audience segments aligned to customer journeys.
• Write compelling, conversion-focused campaign copy.
• Collaborate with IT to understand CRM data flows.
• Run A/B testing to optimise targeting and performance.

Requirements

• 1+ year experience in CRM or digital marketing.
• Strong understanding of customer lifecycle journeys.
• Hands-on exposure to a marketing automation platform.
• Interest in learning Liquid and deeper segmentation skills.
• A proactive, commercially minded, and technically curious approach.

Culture & Benefits

• Hybrid working with structured onboarding support.
• Exposure to a sophisticated CRM and data environment.
• Clear progression within an expanding marketing team.
• Paid volunteering day each year.
• Wellbeing package including enhanced sick pay and gym subsidy.
• Vibrant company culture with regular social events.