Senior Crm Manager (Marketing)

TL;DR

Senior CRM Manager (Marketing): Supporting the Head of CRM in developing and executing CRM and lifecycle strategies to deliver exceptional experiences to B2C customers. Focus on leveraging data and insights for segmentation, targeting, and campaign adaptation, as well as identifying and implementing high-impact CRM initiatives to encourage sellers further down the selling funnel.

Location: Hybrid in London

Company

hirify.global is the UK’s fastest-growing used car marketplace, connecting private car sellers with over 7,500 verified dealers nationwide through an online platform.

What you will do

• Assist in creating and executing a strategic vision for CRM across multiple touchpoints, ensuring alignment with teams and stakeholders.
• Define and implement a data-informed CRM strategy, leveraging data and insights for segmentation, targeting, and messaging across different segments.
• Manage and execute lifecycle journeys and marketing campaigns that deliver excellent customer interactions across multiple touchpoints, focusing on the B2C side of the business.
• Identify and implement high-impact CRM initiatives to encourage sellers further down the selling funnel and ultimately driving sales.
• Analyze data and reports to identify trends and opportunities to improve customer experience and product discoverability.
• Embrace a test-and-learn approach to drive engagement and increase performance across all CRM comms.

Requirements

• Experience in customer marketing and CRM, with a track record of developing and executing impactful CRM programs, preferably in a scaling consumer tech or marketplace business with millions of customers.
• Strategic and analytical mindset with a focus on understanding customer behavior and planning around data-driven insights.
• High attention to detail and comfortable managing multiple priorities, with the ability to adapt priorities quickly.
• Experience collaborating with product and engineering teams.
• Deep understanding of CRM tools (ideally Braze) and how to execute multi-channel lifecycle journeys.
• Strong verbal and written communication skills, capable of building trust and influence with peers and stakeholders.

Culture & Benefits

• Join an exceptional team in a fast-paced and rewarding environment.
• Opportunity to transform the used-car market.
• Backed by leading investors like Index Ventures and ICONIQ Growth.