Senior Lifecycle Marketing Specialist (Fintech)

TL;DR

Senior Lifecycle Marketing Specialist: Own and scale hirify.global’ lifecycle automation, solving the challenge of turning complex customer data and product signals into reliable, high-impact lifecycle journeys. Focus on designing technically robust journeys in Braze, building complex segmentation and logic, and optimizing lifecycle programs through experimentation and data-driven iteration.

Location: Hybrid, within Europe (with flexibility to work from another country for up to three months annually)

Company

hirify.global is building a platform to help millions of people across Europe build long-term wealth, recognized for fairness and equality in compensation.

What you will do

• Own lifecycle automation end-to-end, from strategy to optimization.
• Act as an internal Braze expert, managing advanced canvas logic, segmentation, and experimentation.
• Build technically resilient lifecycle journeys handling data edge cases, localization, and scale.
• Define and evolve lifecycle KPIs across activation, engagement, retention, and lifetime value.
• Design and evaluate A/B tests, holdouts, and incrementality frameworks to prove impact.
• Collaborate with Product, Engineering, Data, Legal, and Customer Support to align lifecycle automation with product and regulatory needs.

Requirements

• Must be based within Europe to support a hybrid work model.
• 4+ years of experience in lifecycle, CRM, engagement, or retention roles.
• Hands-on ownership of lifecycle automation and campaign execution.
• Strong, practical experience with Braze, including Canvas, segmentation, reporting, and Product Catalogs.
• Solid working knowledge of Liquid templating, including conditional logic and dynamic personalization.
• Experience measuring incrementality and long-term lifecycle impact.
• Proven ability to work closely with Data and Engineering on automation requirements.

Nice to have

• Background in fintech, investments, or other regulated environments.
• Conversational German.

Culture & Benefits

• Competitive salary and stock options, including equity participation.
• Flexible hybrid work model with opportunity to work from another country for up to three months annually.
• Generous vacation policy, exceeding legal minimums for rest and recovery.
• Annual €1,200 learning budget for professional and personal growth.
• Join a diverse international team of 170+ people from 17+ countries.