Marketing Manager (Fintech)

TL;DR

Marketing Manager (B2B Growth): Owning and scaling growth for hirify.global Business in the German market with an accent on building and scaling mid-funnel demand engines beyond paid media. Focus on local field marketing initiatives and refining local positioning, targeting, and messaging.

Location: Remote in Germany

Company

hirify.global provides products to help its customers get more from their money every day.

What you will do

• Define and execute full-funnel local growth plans aligned with regional objectives.
• Build and scale mid-funnel demand engines beyond paid media, including partnerships, events, and community.
• Lead local field marketing initiatives, such as trade shows and customer roundtables.
• Develop local proof points (case studies, testimonials, customer advocacy) and activate them across channels.
• Partner with Product, Sales, and Global Marketing teams to refine local positioning, targeting, and messaging.
• Track and report on local performance metrics, and share insights with senior stakeholders.

Requirements

• 3+ years of experience in B2B growth or local marketing, ideally in fintech, SaaS, or tech-enabled platforms.
• A solid understanding of the local B2B ecosystem, including partnerships, platforms, creators, and events.
• A hands-on, entrepreneurial mindset, and to be comfortable testing, iterating, and scaling what works.
• Experience across mid-funnel channels, such as partnerships, affiliates, events, influencer/creator collaborations, and owned content.
• Impressive analytical skills, with the ability to connect campaigns to commercial outcomes.
• Excellent communication skills and confidence working with cross-functional, international teams.
• Fluency in English and German

Nice to have

• Experience in payments, financial services, or fintech.
• Exposure to sales-aligned field marketing or ABM.
• Experience working in fast-scaling, international organisations

Culture & Benefits

• D&I Framework, designed to help us thrive and grow everyday.
• Encourage applications from people with diverse backgrounds and experiences.
• Join this multicultural, hard-working team.