Marketing Manager (Fintech)

TL;DR

Marketing Manager (Fintech): Defining and executing full-funnel local growth plans for hirify.global Business in the German market with an accent on building and scaling mid-funnel demand engines and leading local field marketing initiatives. Focus on structured growth experiments, local positioning refinement, and tracking commercial outcomes.

Location: Must be based in the German market

Company

hirify.global is a global financial super app aiming to give people more visibility, control, and freedom over their money, serving over 65 million customers since 2015.

What you will do

• Define and execute full-funnel local growth plans aligned with regional objectives.
• Build and scale mid-funnel demand engines, including partnerships, affiliates, events, and creators.
• Lead local field marketing initiatives such as trade shows, partner events, and community activations.
• Develop and activate local proof points, including case studies and customer testimonials.
• Partner with Product, Sales, and Global Marketing teams to refine local positioning, targeting, and messaging.
• Run structured growth experiments, test hypotheses, and translate learnings into repeatable playbooks.

Requirements

• 3+ years of experience in B2B growth or local marketing, ideally in fintech, SaaS, or tech-enabled platforms.
• Solid understanding of the German B2B ecosystem, including partnerships and platforms.
• Experience across mid-funnel channels such as partnerships, affiliates, events, and influencer collaborations.
• Strong analytical skills with the ability to connect campaigns to commercial outcomes.
• Ability to manage multiple initiatives in parallel while balancing speed, quality, and ROI.
• Fluent in English and German.

Nice to have

• Experience in payments, financial services, or fintech.
• Exposure to sales-aligned field marketing or ABM.
• Experience working in fast-scaling, international organisations.

Culture & Benefits

• Work within a global financial super app company serving 65+ million customers.
• Join a diverse, multicultural, and hard-working team.
• Recognized as a Great Place to Work™ for outstanding employee experience.
• Opportunity to build great products and redefine success.
• Focus on turning complex challenges into simple, beautiful solutions.