Performance Marketing Manager (Fintech)

TL;DR

Lifecycle Marketing Manager (Fintech): Defining and executing lifecycle strategies to drive advisor engagement, product adoption, and revenue growth from existing clients with an accent on developing advanced segmentation frameworks and multi-channel campaigns. Focus on leveraging behavioral and product usage data to deliver timely experiences and improve lifecycle impact through experimentation.

Location: Hybrid in Chicago, IL, Clearwater, FL, or Westlake, TX. In-person attendance expected at least 3 days per week.

Salary: $86,000 - $130,000 USD (Base pay range varies by location zone)

Company

hirify.global is building an elite team applying frontier technologies to solve the world’s biggest financial problems, aiming to democratize finance for all.

What you will do

• Define, design, and execute the lifecycle strategy across onboarding, education, product adoption, engagement, and retention for existing advisors.
• Develop advanced segmentation frameworks using behavioral and product usage data to deliver relevant and timely lifecycle experiences.
• Build lifecycle-driven enablement initiatives that support Growth and Advisor Services teams.
• Develop and launch multi-channel lifecycle campaigns across email, in-app, and other owned channels.
• Partner cross-functionally to deliver clear, compliant, and advisor-centric messaging.
• Use experimentation and performance insights to continuously improve lifecycle impact.

Requirements

• 7-10 years of experience in lifecycle, CRM, or growth marketing.
• Experience owning segmentation strategies and journey-based lifecycle programs.
• Strong analytical skills with the ability to translate data into action.
• Experience driving growth or revenue impact from existing customers.
• Ability to collaborate across teams and navigate ambiguity.
• Interest in wealth management, fintech, or advisor-focused platforms.
• Must have experience utilizing Salesforce Marketing Cloud, Google Analytics, SuperSet.

Culture & Benefits

• Challenging, high-impact work to grow your career.
• Performance-driven compensation with bonus programs, equity ownership, and 401(k) matching.
• 100% paid health insurance for employees with 90% coverage for dependents.
• Lifestyle wallet - a highly flexible benefits spending account for wellness, learning, and more.
• Employer-paid life & disability insurance, fertility benefits, and mental health benefits.
• Time off to recharge including company holidays, paid time off, sick time, and parental leave.