Marketing Senior Specialist (Fintech)

TL;DR

Marketing Senior Specialist (Fintech): Leading product lifecycle management strategies for investment and crypto products within a customer-centric journey with an accent on building positioning, narrative, and optimizing performance-driven marketing initiatives. Focus on bridging product and marketing teams, defining go-to-market strategies, and ensuring alignment of communication flows with business objectives.

Location: Hybrid work model, requiring office attendance 2-3 times/week in São Paulo, Brazil. Relocation assistance package available if applicable.

Company

hirify.global is one of the largest digital financial platforms globally, serving over 127 million customers across Brazil, Mexico, and Colombia, aiming to redefine financial services in Latin America.

What you will do

• Effectively manage and influence stakeholders regarding new product and feature roadmaps, mediating discussions on product expansion.
• Lead the development of product marketing plans and Go-to-Market strategies aligned with segment priorities.
• Guard the product narrative, building guidelines and sharing knowledge with multifunctional content and communication teams.
• Bridge analytical insights with practical customer journey management strategies, especially for investment and crypto products.
• Manage end-to-end performance, including strategic alignment, communication flow implementation, and reporting results.
• Combine product funnel analysis with a deep understanding of customer segments to drive engagement at critical lifecycle stages.

Requirements

• Previous experience with product marketing and CRM.
• Advanced understanding of communication channels, especially direct/owned channels.
• Experience in managing multiple stakeholders and influencing product teams.
• Executive, structured, and concise communication, alongside analytical and problem-solving skills.
• Experience in analyzing success and engagement metrics and with multi-channel and multi-touchpoint journeys.
• Advanced English.

Nice to have

• Experience in consumer-facing roles within financial services or investment firms.

Culture & Benefits

• Chance of earning equity at hirify.global, Food/Meal Card, Public Transportation Commuting Benefit.
• NuCare (Psychological, Financial, and Legal Assistance Program), Life, Medical, and Dental Plans.
• NuLanguage (Language Course Program) and Nucleo (learning platform).
• Extended Parental Leave, Daycare Allowance, and Parental Consultancy.
• Work-from-home Allowance, Gym Partnerships, and 30 days of paid vacation.
• Relocation Assistance Package, if applicable.
• Hybrid work model brings employees to the office at least twice a week for connection and collaboration.