Lifecycle Manager (Product Marketing Manager) (Crypto)

TL;DR

Lifecycle Manager (Crypto): Owning and optimizing end-to-end lifecycle flows for Crypto products with an accent on funnel and cohort analytics, segmentation, and retention programs. Focus on identifying behavioral drop-offs, designing interventions, and leading growth and engagement campaigns.

Location: Remote: Poland, Portugal, Spain, UAE. Office: Dubai, Madrid.

Compensation: PLN18,400 - PLN29,100 gross monthly (Poland)

Company

hirify.global is building a global financial super app, serving 70+ million customers with spending, saving, investing, exchanging, and travel products.

What you will do

• Own and optimise end-to-end lifecycle flows using funnel and cohort analytics.
• Develop event-based and segmentation-based retention and reactivation programs.
• Work with Product, Product Marketing & Data to identify behavioural drop-offs and design interventions.
• Lead growth and engagement campaigns, product rollouts, seasonal moments, and ecosystem partnerships.
• Own creative briefs, messaging frameworks, and narrative consistency across all touch-points.
• Manage campaign workflows, production timelines, approvals, and localisation by market.

Requirements

• 5+ years experience in Lifecycle Marketing / CRM / Growth Marketing (Fintech, Crypto, or Consumer Tech preferred).
• Strong understanding of user behaviour and funnel analytics.
• Experience developing segmentation strategies and multi-step journey flows.
• Ability to write clear, compelling messaging aligned with compliance requirements.
• Comfortable operating in a fast-moving, cross-functional, globally distributed environment.

Culture & Benefits

• Outstanding employee experience, certified as a Great Place to Work™.
• Commitment to diversity & inclusion through an inaugural D&I Framework.
• Multicultural and hard-working team.
• Focus on building great products and redefining success.
• Values turning complexity into simplicity.