Marketing Manager (EdTech)

TL;DR

Marketing Manager (EdTech): Creating and delivering demand generation marketing plans for SAMpeople, an education HR system, with an accent on understanding the MAT market, generating insights, and implementing outbound campaigns. Focus on managing account planning, identifying cross-sell opportunities, and optimizing Hubspot and Salesforce integrations.

Location: London, United Kingdom. Visa sponsorship is not available.

Salary: £35,000 – £42,000 per year

Company

hirify.global aims to transform schools with its MIS and school management tools, focusing on creating happier working lives for education staff.

What you will do

• Build deep knowledge of the MAT market and SAMpeople's product suite.
• Create and deliver termly SAMpeople demand generation marketing plans.
• Research, craft, and implement outbound campaigns to convert prospects and customers.
• Manage account planning with Sales Teams and identify cross-sell opportunities.
• Plan and manage MAT-specific events and develop nurture campaigns.
• Partner with SDR and Sales Teams to ensure effective outbound and ABM strategies.

Requirements

• Hands-on experience in B2B Marketing, ideally within tech or SaaS.
• Excellent copywriting and editing skills.
• Experience using Hubspot, Salesforce, or similar systems.
• Strong analytical skills and data-driven thinking.
• Creative, commercial, and imaginative mindset.
• Must be based in the United Kingdom, as visa sponsorship is not provided.

Culture & Benefits

• Dedicated wellbeing team and initiatives.
• 32 days holiday plus Bank Holidays.
• Life Assurance (3x annual salary) and comprehensive wellness benefits.
• Private Dental Insurance with Bupa.
• Salary sacrifice Pension and enhanced maternity/paternity leave.
• Flexible working options.
• Professional development training budget.
• Dog-friendly offices.

Hiring process

• Phone screen
• 1st stage interview
• 2nd stage interview