Assistant Social Media Manager (AI, SEO)

TL;DR

Assistant Social Media Manager (Marketing): Leading the content calendar and planning for group social media channels, with an accent on integrating search-led content and AI tools. Focus on coordinating content shoots, managing creator collectives, and ensuring consistent, high-quality social-first storytelling across multiple platforms.

Location: Our work style is hybrid, which involves spending at least two days per week, or 40% of our time, at one of our office sites in Edinburgh, Leeds, Halifax, Bristol or Birmingham, United Kingdom.

Salary: £39,800–£44,250

Company

hirify.global is a leading UK business committed to diversity, equity, and inclusion, focused on building the future of finance.

What you will do

• Lead and maintain the central social media content calendar across all GCA channels (LinkedIn, Instagram, TikTok, YouTube, and emerging spaces).
• Collaborate with strategists and analysts to turn insights into actionable plans, identifying moments, topics, and trends.
• Lead the logistics, scheduling, and operational delivery of content shoots, including briefs, suppliers, talent, creators, and locations.
• Support the team with SEO-driven planning, including keyword-informed briefs, optimisation recommendations, and insight gathering.
• Apply AI tools (including Copilot) to streamline workflows, enhance planning, improve briefing, and support content production.
• Maintain oversight of content outputs, ensuring cadence goals are met across channels and the balance of themes and formats is maintained.

Requirements

• Experience working in social media, digital content, or editorial planning, ideally within a large or complex organisation.
• Strong organisational skills, with experience handling content calendars, workflows, or production schedules.
• A strong interest in search-led content, SEO behaviours, and how people discover brand information online.
• Familiarity with platforms including TikTok, YouTube, Instagram, and LinkedIn.
• Experience organising content shoots, working with creators, or supporting production teams.
• AI literacy, especially in using tools to improve planning, briefs, and outputs.

Culture & Benefits

• Hybrid work style, requiring at least two days per week in the office.
• Commitment to diversity, equity, and inclusion, including reasonable workplace adjustments for colleagues with disabilities.
• Guaranteed interviews for a fair and proportionate number of applicants with disabilities or long-term health conditions.
• A generous pension contribution of up to 15%.
• An annual performance-related bonus and share schemes.
• 28 days holiday plus bank holidays, with a range of wellbeing initiatives and parental leave policies.