Marketing Executive (EdTech)

TL;DR

Marketing Executive (EdTech): Developing and executing marketing campaigns to drive customer acquisition and revenue growth for educational software products with an accent on campaign delivery, email engagement, and lead generation. Focus on creating compelling marketing materials, utilizing marketing technologies, and reporting on campaign performance.

Location: London Office with flexible home-working arrangements. Colleagues can work two days a week from one of our offices across England.

Salary: £30,000–£35,000 pa

Company

hirify.global creates software to help teachers create high-quality assessments quickly and easily, as a wholly owned subsidiary of AQA.

What you will do

• Develop and execute marketing campaigns to drive customer acquisition and revenue growth.
• Collaborate with cross-functional teams to gather key messaging for initiatives.
• Support email marketing communications and create/maintain marketing materials.
• Measure and report on campaign performance for continuous improvement.
• Liaise with Programme and Insight/Development Teams for effective communication strategies.
• Deliver marketing activities, including newsletters, social media, and printed materials.

Requirements

• Experience in developing and executing marketing campaigns.
• Strong copywriting skills for creating marketing content.
• Proficiency with marketing technology (DotDigital, SurveyMonkey, Canva, Social Media Scheduling Tools).
• Ability to deliver effective collateral for conferences and exhibitions (attendance required).
• Experience using project management tools.
• Must be able to work from a London office with flexible home-working arrangements, two days a week in one of the offices across England.

Culture & Benefits

• Commitment to advancing education and people development.
• Smart working model allowing two days a week from office.
• Equal opportunity employer fostering an inclusive and diverse workplace.
• Professional development and learning opportunities (over 50% internal promotions).
• Paid hour for lunch during a 40-hour full-time week.