Growth Marketing Lead (SaaS)

TL;DR

Growth Marketing Lead (SaaS): Owning paid performance across search and paid social, turning budget into measurable demand with clear attribution and confident investment decisions. Focus on building, launching, and optimizing campaigns across audiences, keywords, bids, and landing-page tests to improve efficiency.

Location: London (4 days office based)

Salary: £70,000 - £75,000

Company

Our client is building a modern in-house marketing studio that blends sharp creative, data-led decision-making and scalable systems to grow a disruptive B2B brand.

What you will do

• Own paid acquisition across search & paid social (e.g., Google, LinkedIn, Meta, YouTube).
• Build, launch, and optimize campaigns: audiences, keywords, bids, pacing, and landing-page tests.
• Run structured experimentation across creative, messaging, and targeting to improve efficiency.
• Partner closely with brand, creative, SEO, and social to align channel roles and outputs.
• Create repeatable playbooks, benchmarks, and processes to scale predictable performance.

Requirements

• Proven experience owning paid search and paid social with measurable outcomes.
• Strong grasp of intent: demand signals, audience behavior, and cost-to-reach trade-offs.
• Hands-on platform expertise (budgeting, bidding, structure, optimization).
• Confidence owning analytics and attribution: metrics, dashboards, insights, and decisions.
• Builder mindset: comfortable with ambiguity and end-to-end responsibility.
• B2B Tech background.

Culture & Benefits

• Founding ownership: define how paid growth works and scales.
• High-impact remit with clear success measures (pipeline and revenue visibility).
• Close collaboration with in-house creative and brand partners.
• Space to grow the function over time (add specialists as the model matures).
• London hub energy: fast feedback loops and real creative velocity.