Demand Generation Manager (Maternity Cover) (SaaS)

TL;DR

Demand Generation Manager (SaaS): Planning and executing multi-channel demand programs to scale pipeline and revenue with an accent on HubSpot automation, paid media, and event management. Focus on optimizing lead handover, driving PLG motion, and improving funnel conversion rates.

Company

hirify.global is a referral marketing and customer advocacy platform used by brands such as PUMA, Farfetch, and Charlotte Tilbury.

What you will do

• Plan and execute multi-channel demand campaigns across HubSpot, paid media (Google, LinkedIn, Meta), and content channels.
• Own the end-to-end monthly webinar and virtual event program, from topic selection and coordination to promotion and nurture.
• Translate GTM priorities from Product Marketing into scalable demand programs and drive the PLG motion.
• Partner with PMMs, SDRs, and Sales to optimize lead handover and conversion within specific growth pods.
• Track and report on MQLs, SQLs, pipeline value, CAC, and channel efficiency.
• Collaborate with digital and website agencies to deliver campaigns at pace.

Requirements

• 4–6 years of experience in B2B demand generation or growth marketing.
• Proven experience driving pipeline in a SaaS or high-growth tech environment.
• Hands-on expertise with HubSpot Marketing Hub is essential (email campaigns, nurture sequences, and reporting).
• Proven experience planning and running webinars and events that generate measurable pipeline.
• Experience building and optimizing email nurture programs that drive funnel progression.
• Strong analytical mindset and a bias towards action and experimentation.

Nice to have

• Familiarity with PLG or eCommerce/Shopify ecosystems.
• Experience working in a pod-based or matrixed organizational structure.
• Experience with attribution tools such as Dreamdata or Fibbler.

Culture & Benefits

• High visibility impact where work is directly connected to revenue and reported at the board level.
• Opportunity to work with a unique, non-commodity referral and advocacy product.
• Strong leadership support from the CEO and VP of Marketing.