Demand Generation Manager (SaaS)

TL;DR

Demand Generation Manager (SaaS): Planning, executing, and optimizing multi-channel demand programs to drive qualified pipeline and revenue for a growth pod, with an accent on turning GTM priorities into scalable demand programs. Focus on managing campaign calendars, launching, reporting, and driving PLG motion through demand generation, as well as optimizing performance across paid social/search, HubSpot, and email programs.

Company

hirify.global is a referral marketing and customer advocacy platform helping brands like PUMA, Farfetch, and Charlotte Tilbury scale their customer acquisition.

What you will do

• Own planning and execution of multi-channel demand generation campaigns (HubSpot, paid media, webinars, events, content-led).
• Translate Product Marketing GTM priorities into scalable demand programs.
• Manage campaign calendars, launches, and performance reporting.
• Drive the Product-Led Growth (PLG) motion through demand generation.
• Partner with Product Marketing Managers, SDRs, and Sales to optimize lead handover and conversion.
• Continuously test, learn, and optimize messaging, targeting, and formats across channels.

Requirements

• 4–6 years of experience in B2B demand generation or growth marketing.
• Proven experience driving pipeline in a SaaS or high-growth tech environment.
• Hands-on experience with HubSpot Marketing Hub (email campaigns, nurture sequences, list segmentation, campaign reporting).
• Proven experience planning and running webinars and events that generate measurable pipeline.
• Proven experience building and optimizing email nurture programs that drive measurable funnel progression.
• Strong analytical mindset, comfortable with data, dashboards, and optimization.

Nice to have

• Experience supporting multiple products or customer segments.
• Familiarity with PLG or eCommerce/Shopify ecosystems.
• Experience working in a pod-based or matrixed organizational structure.
• Familiarity with attribution tools (e.g., Dreamdata, Fibbler).

Culture & Benefits

• Direct impact on business pipeline and revenue, visible at board level.
• Unique referral and advocacy platform product in the market.
• Strong leadership support and investment in the function.
• Opportunity for real ownership with both strategy and execution.