Demand Generation Manager (German Market)

TL;DR

Demand Generation Manager (SaaS): Planning and executing integrated, multi-channel campaigns to drive pipeline across EMEA customer segments with an accent on lead capture, qualification, and digital channel optimization. Focus on scaling MQL volume and improving cost-per-lead efficiency using paid and owned channels.

Location: Must be based in Reading, United Kingdom

Company

hirify.global is a leading provider of AI-powered IT infrastructure and security management solutions for Managed Service Providers (MSPs) and internal IT organizations worldwide.

What you will do

• Execute the EMEA demand generation plan, managing campaign calendars and tracking MQL performance.
• Run paid and owned campaigns across LinkedIn, Google Ads, display, email, and content syndication.
• Optimize lead capture processes, including landing page coordination and alignment with lead scoring.
• Identify target accounts using intent data platforms to support account-based marketing (ABM) initiatives.
• Monitor and analyze campaign performance (CPL, ROI) in collaboration with Data and Analytics teams.
• Coordinate with external agencies, media partners, and freelancers to ensure timely delivery of campaigns.

Requirements

• 3–5 years of experience in B2B demand generation or growth marketing within the IT/SaaS sector.
• Hands-on experience with LinkedIn Ads, Google Ads, and email marketing.
• Native German speaker with full professional proficiency in English.
• Proficiency with marketing automation platforms and CRM systems for lead management.
• Must be based in Reading, UK.
• Analytical mindset with the ability to communicate data-driven insights clearly.

Culture & Benefits

• Opportunity to join a high-growth "rocket ship" company environment.
• Culture that values going above and beyond for customer success.
• Equal employment opportunity environment.