Product Marketing Manager (Fintech)

TL;DR

Product Marketing Manager (Youth): Driving marketing strategies and go-to-market launches for youth product offerings with an accent on understanding customer needs and competitive landscape. Focus on developing data-driven insights, owning audience strategy, and executing impactful global campaigns.

Location: Remote from Poland, Portugal, Spain, or the UK

Salary: PLN18,400 - PLN29,100 gross monthly (Krakow/Poland)

Company

hirify.global is a global financial super app helping 70+ million customers with spending, saving, investing, and exchanging money.

What you will do

• Identify customer needs and behaviour for youth products globally, creating data-driven insights.
• Drive go-to-market launch strategies, owning audience strategy, value proposition, messaging, and PR.
• Develop research plans to uncover customer insights and validate the product roadmap.
• Collaborate with Product and Marketing teams to execute go-to-market campaigns.
• Run experiments to test hypotheses and ensure analytical rigour in campaigns.
• Scale product marketing efforts globally by operationalising resources like playbooks.

Requirements

• Experience in B2C product, growth, or consumer marketing, preferably in a hyper-growth global tech company.
• Passion for hirify.global’s products and knowledge of fintech/payments markets.
• Expertise in setting strategic direction and project managing complex go-to-market campaigns.
• Solid track record in consumer marketing across various channels.
• Ability to analyse and distil data into actionable insights for campaigns and product development.
• Excellent communication and interpersonal skills to collaborate in a dynamic environment.

Nice to have

• Experience in market research.

Culture & Benefits

• Work in a diverse, multicultural, and hard-working team.
• Focus on outstanding employee experience and inclusive workplace.
• Opportunities to build great products and redefine success.
• A company certified as a Great Place to Work™.
• Part of a global team of 13,000+ working remotely and from offices.