Product Marketing Manager (Fintech)

TL;DR

Product Marketing Manager (Fintech): Driving marketing strategies to promote youth product offerings and build trust within the industry with an accent on audience strategy, value proposition, and PR strategies. Focus on identifying customer needs, creating data-driven insights, and scaling product marketing efforts globally.

Location: Remote within Europe, with specific compensation for Poland (Krakow and other locations).

Salary: PLN18,400–PLN29,100 gross monthly (Krakow/Poland)

Company

hirify.global is a global financial super app on a mission to deliver more visibility, control, and freedom to its 65+ million customers worldwide.

What you will do

• Identify customer needs and behaviour for youth products globally to create data-driven insights.
• Drive impactful go-to-market launch strategies, owning audience, value proposition, messaging, and PR.
• Develop research plans to uncover customer insights and validate the product roadmap.
• Brief Product and Marketing teams on customer insights for successful campaign execution.
• Run experiments and apply analytical rigour to inform go-to-market strategies.
• Scale product marketing efforts globally by operationalising resources and playbooks for regional teams.

Requirements

• Experience in B2C product, growth, or consumer marketing, preferably in a hyper-growth global tech company.
• Knowledge of markets and the competitive landscape in fintech or payments.
• Expertise in setting strategic direction and project managing complex go-to-market campaigns.
• Solid track record in consumer marketing across in-product, digital, PR, and offline channels.
• Ability to analyse and distil data into actionable insights for campaign strategy and product development.
• Excellent communication and interpersonal skills for a high-performance, dynamic environment.

Nice to have

• Experience in market research.

Culture & Benefits

• Certified as a Great Place to Work™ with 10,000+ people working around the world, from offices and remotely.
• Focus on clarity, creativity, and commercial impact in marketing.
• Emphasis on diversity & inclusion, encouraging applications from diverse backgrounds.
• Opportunity to work in a multicultural, hard-working team.
• Environment that values building great products and redefining success.