Product Marketing Manager (WebStorm)

TL;DR

Product Marketing Manager (WebStorm): Drives marketing for WebStorm by shaping positioning, messaging, and leading go-to-market strategies for product launches and key initiatives. with an accent on translating product strengths into clear, developer-focused narratives and executing strategic marketing initiatives with measurable outcomes. Focus on gathering market and customer insights, collaborating with cross-functional teams, and delivering impactful projects on time and within budget.

Location: Open to candidates based in Amsterdam, Netherlands; Belgrade, Serbia; Berlin, Germany; Limassol, Cyprus; Madrid, Spain; Munich, Germany; Paphos, Cyprus; Prague, Czech Republic; Warsaw, Poland; Yerevan, Armenia or working remotely from Germany.

Company

hirify.global develops effective developer tools that automate routine checks and corrections, speeding up coding and software development for over 26 years.

What you will do

• Own and evolve WebStorm’s product positioning and messaging, ensuring consistency across all channels.
• Translate product strengths into clear, developer-focused narratives for campaigns, launches, and content.
• Lead go-to-market planning for releases and key initiatives, defining strategies and driving end-to-end execution.
• Create launch-ready marketing assets, including website updates, release posts, and newsletters.
• Gather and synthesize market and customer insights to inform messaging and content priorities.
• Partner with Product, Developer Advocacy, Research, Sales, and Marketing teams for aligned priorities and smooth execution.

Requirements

• At least three years of experience in marketing or product marketing, ideally in software development or tech.
• Fluent in English with excellent communication skills (C1).
• Ability to craft and execute strategic marketing initiatives with measurable outcomes.
• Possess an analytical mindset to derive insights from data and optimize performance.
• Creative and innovative approach to marketing strategies with a results-driven mindset.
• Self-motivated and organized, with a track record of delivering impactful projects on time and within budget.

Nice to have

• Experience with B2B or technical products.
• Hands-on coding experience and interest in modern web development.
• Understanding of developer audiences and communities.