Customer Expansion Marketing Manager (Benelux)

TL;DR

Customer Expansion Marketing Manager (Marketing): Owning the strategy and execution for activating and engaging existing customer base with an accent on turning customer insights into measurable commercial impact, focusing on generating high-quality, sales-ready meetings for Sales and Account Management. Focus on designing and scaling long-term customer marketing engines, including advocacy, lifecycle engagement, and community initiatives, that drive retention, expansion, and brand affinity.

Location: Hybrid: Amsterdam, Netherlands. Flexibility to work from home in the Netherlands is possible. Temporary remote work from anywhere for 4 weeks/year is offered.

Salary: €60,000–€70,000 per year

Company

hirify.global is a leading Talent Management Suite that empowers HR & People teams with an all-in-one platform combining Applicant Tracking, HRIS, and Performance Management software.

What you will do

• Develop and execute commercially focused customer activation campaigns.
• Build multichannel campaigns across email, in-app, webinars, and events with clear CTAs.
• Actively collaborate with Account Management to initiate upsell and cross-sell conversations.
• Coordinate customer webinars, use-case sessions, and events with conversion goals.
• Set up and expand customer advocacy programs including case studies, quotes, and testimonials.
• Design lifecycle programs to optimize onboarding and feature adoption.

Requirements

• 5+ years of experience in B2B SaaS customer, lifecycle, or revenue marketing.
• Proven experience with campaigns that generated meetings and pipeline.
• Strong commercial mindset combined with customer-centric thinking.
• Excellent content and communication skills (written and verbal).
• Data-driven way of working, focused on conversion and impact.
• Fluent Dutch (C1+) and English required.
• Experience with HubSpot or similar marketing automation tools.
• Valid EU visa or nationality required.

Nice to have

• Experience with Intercom, Planhat, Mixpanel.

Culture & Benefits

• Flexibility to work from home in the Netherlands and from the Amsterdam office.
• €1,500 annual training budget plus internal training.
• Pension plan, travel reimbursement, and wellness perks.
• 28 paid holiday days + 2 additional days to relax in 2026.
• Work from anywhere for 4 weeks/year.
• An inclusive and international work environment with a whole lot of fun.
• Apple MacBook and €200 Home Office budget.

Hiring process

• Application via online form.
• Questions about EU visa/nationality and desired annual salary.