Head of Third-Party Wealth Marketing (Fintech)

TL;DR

Head of Third-Party Wealth Marketing (Fintech): Leading the development and execution of marketing initiatives for the Third-Party Wealth client channel across The Netherlands and Belgium with an accent on driving the local go-to-market strategy. Focus on building strategic partnerships and delivering relevant marketing initiatives that align with client needs and engagement strategies.

Location: Brussels

Company

hirify.global is a leading global investment banking, securities and investment management firm, founded in 1869.

What you will do

• Lead the development and execution of strategic marketing plans to drive brand awareness and support the growth of the TPW client segment in Belgium and the Netherlands.
• Oversee the development of a coordinated marketing calendar that harmonizes brings together globally planned initiatives and local amplification and events.
• Plan, organize and coordinate regional events, sponsorships, and roadshows in partnership with internal teams and external stakeholders.
• Augment regionally planned campaigns and product launches with locally tailored initiatives, leveraging a range of channels.
• Partner with Content & Product Marketing to deliver a content calendar which supports the TPW marketing plan in the Netherlands and Belgium, including content creation, translation, and distribution.
• Develop and maintain strong relationships with internal and external stakeholders to co-create marketing initiatives that drive commercial growth.

Requirements

• 10+ years in a similar role within a leading financial institution with an outstanding track record.
• Fluency in French and English is essential, Flemish/Dutch preferred.
• Knowledge of the asset management industry, products, and regulations, with specific knowledge of regulatory requirements for the Belgian and Dutch market.
• Deep understanding of the distribution channels and client touchpoints within banks or other financial distribution platforms.
• Strong understanding of all marketing mediums including digital, social, and collateral.
• Ability to work at varying speeds and under timeframe pressure, while maintaining extremely high standards.

Culture & Benefits

• Committed to fostering and advancing diversity and inclusion in the workplace.
• Offer training and development opportunities and firmwide networks.
• Provide benefits, wellness, and personal finance offerings and mindfulness programs.