Senior Commercial Marketing Executive (Adtech)

TL;DR

Senior Commercial Marketing Executive (Adtech): Delivering impactful campaigns driving MQL revenue targets for flagship events, Vitafoods Europe and Fi Europe with an accent on targeted, segmented campaigns and nurturing strategies. Focus on creating engaging top-of-funnel initiatives, running multi-channel campaigns, and ensuring marketing materials align with brand guidelines.

Location: This role is based in our Amsterdam, Netherlands Office. We work in-person with each other, or with customers and partners, three days a week or more. When you’re not spending time together in one of our offices or other workplaces – like at an Informa event – you get the flexibility and support to work from home or remotely

Company

hirify.global creates global platforms for industries, organizing over 500 large-scale branded events in 14 specialist markets and providing year-round online platforms and digital content.

What you will do

• Plan and execute targeted, segmented campaigns tailored to specific audiences.
• Develop nurturing strategies to turn cold prospects into warm, sales-ready leads.
• Create engaging top-of-funnel initiatives to capture data from broader audiences.
• Run multi-channel campaigns across email, paid search, paid social, remarketing, web, and social media platforms.
• Write compelling copy that attracts, engages, and converts potential exhibitors into warm leads.
• Monitor campaign performance in real-time, making adjustments to maximize effectiveness.

Requirements

• Proven experience in email marketing and database segmentation.
• Expertise in demand generation and lead generation.
• Strong analytical skills and a questioning mindset.
• A proactive, can-do attitude.
• Proficiency in Salesforce and other marketing platforms.
• Exceptional copywriting skills.

Culture & Benefits

• Welcoming culture with in-person and online social events.
• Opportunity to volunteer, with charity match funding available.
• Career development with training, mentoring platforms, and on-demand access to courses.
• 24 days annual leave, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year.
• ShareMatch scheme to become an Informa shareholder.
• Strong wellbeing support through EAP assistance, mental health first aiders, and a healthy living subsidy.