Senior Retention Marketeer

TL;DR

Senior Retention Marketeer: Developing and executing data-driven retention strategies to increase Customer Lifetime Value and reduce churn with an accent on personalized customer journeys and campaign optimization. Focus on translating company strategy into a clear retention vision and roadmap, and guiding initiatives from ideation to measurable impact.

Location: Candidates must be based in the Netherlands and legally eligible to work there. The role offers a flexible hybrid setup between home and the Amsterdam office.

Company

hirify.global is an energy company transforming the energy landscape by championing sustainability and providing 100% green energy availability with smart solutions like flexible use of wind/solar farms and Smart EV Charging.

What you will do

• Translate hirify.global’s company strategy into a clear retention vision and roadmap for churn reduction and lifetime value growth.
• Develop and execute data-driven retention initiatives, from ideation to implementation, optimizing personalized customer journeys and campaigns.
• Apply a test-learn-accelerate mindset by experimenting with new retention tactics and continuously improving performance.
• Collaborate closely with Brand, CX, Proposition, Product, Growth, and Data Analytics teams to align priorities and maximize impact.
• Guide and challenge the retention team by providing direction, structure, and clarity on goals.
• Manage stakeholders across teams to ensure alignment, focus, and execution power.

Requirements

• 10+ years of working experience, with 8+ years of experience in retention marketing within energy or telecom.
• Strong experience creating retention strategies and translating them into hands-on initiatives such as churn reduction, segmentation, and personalized campaigns.
• Data-driven mindset, with experience working on churn models, performance insights, and experimentation.
• Ability to balance strategic thinking with operational execution in a fast-moving environment.
• Strong stakeholder management skills and experience working cross-functionally.
• Must be based in the Netherlands and legally eligible to work there.

Culture & Benefits

• Annual bonus based on company performance, 30 paid days off per year, and special leave options.
• Work abroad for up to 6 weeks per year (max. 4 consecutive weeks, including up to 4 weeks outside the EU) and a sabbatical option after three years of service (one month paid).
• An annual €850 learning budget plus access to Learning & Development programs.
• A solid pension scheme and €50 net per month for phone and Wi-Fi.
• A one-time €200 net allowance for your home workspace.
• A flexible hybrid setup between home and our carbon-neutral Amsterdam office.
• Daily free, healthy, warm, vegetarian lunches prepared by in-house cooks and an NS business card for commuters.