Head Of Retention (Marketing)

TL;DR

Head of Retention: Driving user engagement and loyalty for a banking app with an accent on lifecycle strategies, churn reduction, and personalized flows. Focus on tracking user patterns, using AI for personalization, and continuously improving the user experience.

Location: Hybrid setup: after 3 months in-office, work 2 days remote, 3 days in-office weekly. Based in Amsterdam or Sofia.

Company

hirify.global is a fintech company focused on revolutionizing banking by making life easy for its users.

What you will do

• Own the end-to-end retention journey, ensuring relevant, seamless, and rewarding user interactions.
• Analyze user behavior patterns to understand loyalty and respond quickly when engagement dips.
• Guide users to discover features that fit their needs to maximize product value.
• Continuously improve the user experience through behavioral insights, reducing friction and sharpening communication.

Requirements

• Deep expertise in activation and retention marketing, including lifecycle strategies, churn reduction, and personalized flows.
• Proven success leading cross-functional teams in product, data, marketing, and engineering.
• Strong track record of using AI to personalize, automate, and optimize the user journey.
• A bias for action and a love for measurable impact.

Culture & Benefits

• Join forces with international colleagues to revolutionize banking.
• Profit sharing based on individual impact and hirify.global's performance.
• Hybrid setup: 2 days remote, 3 days in-office weekly after an initial 3 months in-office.
• Digital Nomad program: work remotely 1 week per quarter after 1 year and 3 weeks per quarter after 2 years.
• Access to hirify.global Academy and an annual learning budget of €1,500.
• Covered travel expenses and a MacBook for work.
• Delicious in-house lunches with vegan and vegetarian options.
• Optional pension plan with monthly contributions from hirify.global.
• Monthly contribution to phone and internet bills.