Senior Marketing Manager (Display & Online Video)

TL;DR

Senior Marketing Manager (Display & Online Video): Driving new customer acquisition through paid media across online video and programmatic display with an accent on conversion efficiency, budget pacing, and creative testing. Focus on developing cross-channel strategies, managing end-to-end buying on key platforms like Meta, YouTube, and TikTok, and ensuring strong campaign hygiene and measurement integrity.

Location: Remote (USA)

Salary: $102,800 – $128,500 USD

Company

hirify.global is a company focused on empowering business owners, entrepreneurs, non-profits, and individuals with tools to grow online.

What you will do

• Develop media strategies across display and online video to drive measurable customer acquisition and efficient growth.
• Manage end-to-end buying on key platforms such as Meta, YouTube, TikTok, Reddit, GDN, and DV360.
• Own programmatic display activation and optimization, including prospecting, retargeting, and audience expansion.
• Monitor daily budgets and conduct real-time optimizations across bidding, audiences, creative, and placements.
• Run a structured creative testing engine, documenting learnings and making scale or stop decisions.
• Partner with CRO, Sites, Analytics, Marketing Ops, Growth Marketing, Creative, Brand, and Product Marketing teams.

Requirements

• Bachelor’s degree in marketing, advertising, communications, or a related field.
• 5 to 8+ years hands-on online video and display/programmatic buying experience with acquisition accountability.
• Deep Meta expertise; strong working knowledge of YouTube, OLV, TikTok, and programmatic display buying and optimization (DV360 and/or GDN).
• Strong analytical capability with high proficiency in performance dashboards, attribution concepts, and campaign-level diagnostics.
• Strong communication skills and stakeholder management, able to operate effectively in a matrixed environment.
• Must be eligible to work in the USA.

Nice to have

• SaaS or subscription-based experience, ideally with SMB audiences.
• Knowledge of incrementality testing and measurement approaches such as MMM or MTA.
• Experience with ad verification, brand safety, and performance measurement tooling.

Culture & Benefits

• A culture of diversity and inclusion.
• Opportunities to grow your career with encouragement and support for professional development.
• Generous paid time off policy and a competitive benefits package.
• Hybrid work model combining remote work with access to office locations.