VP Digital Media (Marketing)

TL;DR

VP Digital Media (Adtech): Overseeing the activation and performance of all digital paid media channels globally with an accent on data-driven strategy, performance excellence, and global-local execution. Focus on driving subscriber or customer growth through digital media activation, optimization and innovation.

Location: Must be based in London, UK

Company

hirify.global is a cutting-edge sports streaming company transforming sports and revolutionising the industry.

What you will do

• Lead global paid digital media execution across platforms including Google, Meta, YouTube, TikTok, and programmatic.
• Collaborate with the paid media planning team to bring strategy to life through effective activation and optimisation.
• Oversee campaign trafficking, targeting, pacing, and budget management to ensure maximum impact and efficiency.
• Partner with regional marketing teams to tailor campaigns to local markets and audience behaviours.
• Manage relationships with media agencies and platform reps, ensuring operational excellence and innovation.
• Lead and develop a high-performing activation and performance team, building channel expertise and executional excellence.

Requirements

• Proven experience leading paid digital media execution in high-growth, digital-first, or subscription-based businesses.
• Deep expertise across key platforms: Google Ads, Meta, TikTok, DV360, YouTube, programmatic DSPs.
• Strong understanding of performance marketing, conversion funnels, and in-channel optimisation.
• Demonstrated success driving subscriber or customer growth through digital media activation.
• Experience working with cross-functional teams, especially media planners, analytics, and creative.
• Strong vendor management skills with experience leading agency or in-house teams.

Benefits

• Access to hirify.global.
• 25 days’ annual leave (increasing by 3 days after 3 years).
• Private medical insurance, life assurance, pension contributions up to 5%.
• Family friendly community including enhanced parental leave, electric vehicle benefit option.
• Free access for you and one other to our workplace mental health platform app (Unmind), learning and development resources, opportunity for flexible working, and access to our internal speaker series and events.