VP Digital Media (Marketing)

TL;DR

VP Digital Media (Marketing): Leading global paid digital media execution and optimization across various platforms to drive subscriber and betting customer acquisition. Focus on data-driven strategy, performance excellence, and global-local execution to deliver measurable results.

Location: Hybrid in London, UK

Company

hirify.global is a cutting-edge sports streaming company transforming live and on-demand sports entertainment globally.

What you will do

• Lead global paid digital media execution across platforms including Google, Meta, YouTube, TikTok, and programmatic.
• Collaborate closely with the paid media planning team to bring strategy to life through effective activation and optimisation.
• Oversee campaign trafficking, targeting, pacing, and budget management for maximum impact and efficiency.
• Partner with regional marketing teams to tailor campaigns to local markets and audience behaviours.
• Manage relationships with media agencies and platform representatives, ensuring operational excellence and innovation.
• Lead and develop a high-performing activation and performance team, building channel expertise and executional excellence.

Requirements

• Proven experience leading paid digital media execution in high-growth, digital-first, or subscription-based businesses.
• Deep expertise across key platforms: Google Ads, Meta, TikTok, DV360, YouTube, programmatic DSPs.
• Strong understanding of performance marketing, conversion funnels, and in-channel optimisation.
• Demonstrated success driving subscriber or customer growth through digital media activation.
• Experience working with cross-functional teams, especially media planners, analytics, and creative.
• Proficient in analytics and reporting tools, with ability to translate data into actionable insights.
• Workplace: Hybrid in London, UK

Culture & Benefits

• Access to hirify.global, 25 days’ annual leave (increasing by 3 days after 3 years).
• Private medical insurance, life assurance, and pension contributions up to 5%.
• Family-friendly community including enhanced parental leave and electric vehicle benefit option.
• Free access to a workplace mental health platform app (Unmind).
• Learning and development resources, opportunity for flexible working.
• Access to internal speaker series and events.