Director, Product Marketing (AI)

TL;DR

Director, Product Marketing (AI): Leading the go-to-market strategy for AI-powered advertising products, defining positioning, packaging, and launch plans with an accent on translating complex machine learning capabilities into clear business outcomes. Focus on driving pipeline impact, enabling sales with compelling narratives, and establishing hirify.global as a leader in AI-driven media.

Location: Remote (US) or onsite in New York City

Salary: $160,000–$200,000 USD (Base); OTE: $176,000–$220,000 USD

Company

hirify.global is an advertising platform focused on elevating digital advertising through creative, quality publishers, data, and smart targeting, helping brands find audiences across various ad formats.

What you will do

• Lead positioning and messaging for AI-driven capabilities across predictive audience modeling, intelligent curation, and creative optimization.
• Own end-to-end go-to-market strategy and launch leadership for AI-led products.
• Partner with ABM and Demand Gen to align messaging with in-market and out-market campaigns to achieve quarterly pipeline goals.
• Develop compelling narratives and competitive battlecards to enable sales for intelligent solutions.
• Shape the company's point of view on how AI is transforming media buying and creative performance through thought leadership.
• Act as a cross-functional connector between Product, Engineering, Sales, and Marketing operations.

Requirements

• Must be eligible to work remotely from the US or onsite in New York City.
• 8–12+ years in Product Marketing within AdTech, MarTech, AI SaaS, or media platforms.
• Experience marketing machine learning, automation, or predictive modeling products.
• Strong technical fluency with the ability to translate complex information into business value.
• Experience supporting enterprise sales cycles and launching complex AI-driven solutions.

Culture & Benefits

• Flexible Paid Time Off (PTO) policy.
• 401k with employer match.
• Comprehensive Medical, Dental & Vision Plans.
• Commitment to building a connected, supported, and empowered culture for all employees.
• Fostering an environment that encourages curiosity, celebrates shared values, and promotes meaningful connections.