AI Marketing Strategy & Enablement Director (AI)

TL;DR

AI Marketing Strategy & Enablement Director (AI): Defining and operationalizing AI capabilities for the global marketing organization with an accent on translating cutting-edge AI into practical advantages and managing the AI Operating Model. Focus on driving measurable business transformation, establishing value realization frameworks, and leading cultural shifts towards an AI-First marketing organization.

Location: Remote (United States)

Salary: $142,000 - $291,000 USD

Company

hirify.global is a product company providing a cloud-native SaaS context intelligence platform that harmonizes, unifies, and enriches data and metadata across sources in real time to fuel enterprise AI.

What you will do

• Act as the functional AI Product Owner for the global marketing organization, defining user stories and requirements for new AI agents.
• Drive KPI alignment and establish value realization frameworks for AI initiatives, presenting quarterly business reviews to the CMO and CIO.
• Govern the "Source of Truth" (Markdown/Data files) powering internal marketing AI agents, ensuring semantic integrity and brand consistency.
• Partner with VP-level stakeholders to re-engineer complex workflows into "Human-in-the-Loop" agentic workflows.
• Lead the cultural shift towards an "AI-First" marketing organization by designing enablement programs and fostering a "Builder" culture.
• Partner with Creative and Digital teams to execute "Agentic" campaigns, accelerating content production using AI tools.

Requirements

• Bachelor’s degree in Marketing, Business, or related field (MBA preferred).
• 10+ years of experience in B2B / SaaS Marketing, with significant experience in Marketing Operations, Digital Transformation, or Product Strategy.
• Proven ability to manage a complex product roadmap, prioritize based on ROI, and define clear "Definition of Done" criteria.
• Demonstrated ability to influence C-level and VP-level stakeholders and steer leadership toward high-impact structural changes.
• Experience quantifying the value of internal projects and presenting metrics to leadership.
• Ability to design complex "System Architectures" for AI agents and understand strategic differences between models and context windows.
• Comfort working with structured data formats (Markdown, JSON, CSV) and understanding API connectivity.
• Proven track record of leading large-scale digital transformation initiatives or technology rollouts across a global function.
• Experience managing documentation and "Sources of Truth" (e.g., Confluence, SharePoint, or GitHub repositories).

Nice to have

• Experience with Marketing Automation Platforms (Marketo) and data flow between CRMs and Marketing tools.
• Basic familiarity with Python or low-code automation tools (Zapier, Make).
• Experience in Knowledge Management or Information Architecture.

Culture & Benefits

• Commitment to prioritizing "Customer First", "Better Together" as One hirify.global, "Simplify and Share" knowledge.
• Values accountability, excellence, and continuous improvement ("Always Better Than Yesterday").
• Distributed workforce with flexible work arrangements.
• Recognized for technology, culture, and people with numerous awards and top rankings.