Distribution & Specialist Reseller Marketing Manager

TL;DR

Distribution & Specialist Reseller Marketing Manager: Designing and executing high-impact, scalable marketing campaigns for distribution partners, specialist resellers, and Global System Integrator channels with an accent on driving accelerated growth through partner-centric strategies and marketing excellence. Focus on maximizing sell-out, fostering strong partner relationships, and reinforcing hirify.global’s leadership in business solutions through impactful joint marketing programs.

Location: Hybrid, Utrecht, Netherlands

Company

hirify.global is a global leader in technology innovation, renowned for empowering organisations to connect and collaborate effectively.

What you will do

• Develop and implement centralized distributor marketing campaigns to boost sell-out and engagement.
• Design and deploy scalable, replicable marketing toolkits and campaign resources for distribution partners.
• Lead tailored co-marketing programs with GSI and specialist resellers, adapting approaches to their specific business models.
• Collaborate with reseller marketing teams to develop joint messaging, audience segmentation, and high-impact activation plans.
• Serve as the primary marketing liaison for distributor and GSI partner leadership, fostering trust and strategic alignment.
• Define clear KPIs and success metrics, then monitor, evaluate, and report on campaign outcomes for ongoing optimisation.

Requirements

• 7+ years of experience in channel, distribution, or partner marketing roles, with proven success in designing and scaling integrated campaigns.
• Strong understanding of channel sales models, partner go-to-market strategies, and collaborative marketing best practices.
• Proficient in analysing campaign data, measuring ROI, and optimizing marketing budgets for maximum results.
• Demonstrated ability to work cross-functionally across diverse teams and influence key stakeholders.
• Advanced project management, stakeholder engagement, and solution development capabilities.
• Excellent verbal and written communication skills in English.

Nice to have

• Experience in a global or matrixed technology organisation.
• Familiarity with marketing analytics tools and CRM platforms (e.g., Salesforce, Tableau, Marketo).
• Previous exposure to partner-led marketing models, especially specialist reseller or GSI frameworks.
• Additional fluency in Dutch or Polish.

Culture & Benefits

• Hybrid work model allowing flexibility to work remotely or on-premises from most locations.
• Empowerment for collaboration and learning from anywhere, without compromising on productivity or continuity.
• Inclusive and diverse culture with authentic people.
• Comprehensive and competitive benefits packages designed for flexibility and care.
• Support for a culture that encourages physical, financial, emotional, intellectual, and social wellbeing.