Segment & Account Marketing Manager (EMEA)

TL;DR

Segment & Account Marketing Manager (EMEA): Driving impactful marketing activities for end customers and strategic accounts across EMEA with an accent on building loyalty, generating demand, and achieving measurable results. Focus on developing industry segment campaigns, executing tailored account-based marketing strategies, and optimizing demand generation programs across digital and communication platforms.

Location: Must be based in one of our EMEA offices: Paris (France), Ismaning (Germany), Milan (Italy), Rotterdam (Netherlands), London (UK), Prague (Czechia), Warsaw (Poland), Madrid (Spain), Dubai (UAE) or Johannesburg (South Africa).

Company

hirify.global is a network technology company and industry leader creating innovative solutions for improving security and business performance.

What you will do

• Develop and implement industry segment campaigns to position Axis as a preferred brand and increase recognition, managing budgets and reporting ROI.
• Partner with Key Account End Customer teams to understand business goals and execute tailored marketing strategies, including Account-Based Marketing (ABM).
• Drive pipeline growth and develop educational programs to maintain Axis's top-of-mind presence with key stakeholders.
• Collaborate with business leaders to define effective campaign strategies, implementing and optimizing campaigns across digital and communication platforms.
• Generate demand and build pipeline through data-driven digital marketing tools and compelling content, overseeing non-digital media.
• Work with Marketing Automation specialists for nurturing, measurement, and ROI analysis.

Requirements

• Bachelor's degree in Marketing.
• Minimum 8 years of B2B marketing experience, preferably in IT/Security.
• Extensive experience driving digital marketing programs and tactics, including social media paid strategies (LinkedIn, Google Ads).
• Excellent communication skills (written and verbal in English) to build relationships and deliver presentations.
• Strong organizational, analytical, and quantitative skills.
• Collaborative, business-oriented, strategic mindset with stakeholder management expertise.

Nice to have

• Other languages are beneficial.

Culture & Benefits

• Join a dynamic EMEA Demand Generation team empowering sales organizations and enhancing customer satisfaction.
• Collaborative, friendly, open, and values-driven culture across 50 countries.
• Committed to inclusion, diversity, and sustainability.
• Inspire each other to think beyond the expected.
• Opportunity to work for a network technology company and industry leader.