Growth & Performance Marketing Manager (Fintech)

TL;DR

Growth & Performance Marketing Manager (Fintech): Optimizing media spend and driving customer growth for consumer-facing products, with an accent on data-driven decision-making and technical expertise in performance marketing. Focus on scaling customer acquisition through targeted campaigns and maximizing ROI across various paid media channels.

Location: Remote

Company

Tether is building products, pioneering a global financial revolution with cutting-edge solutions that empower businesses to seamlessly integrate reserve-backed tokens across blockchains.

What you will do

• Develop, execute, and optimize performance marketing strategies across paid media channels (Google Ads, Meta, X, LinkedIn etc.).
• Drive customer acquisition through targeted campaigns, continuously refining strategies to maximize ROI.
• Manage media spend efficiently to ensure cost-effective conversions.
• Work with cross-functional teams to align marketing efforts with business goals.
• Analyze and report on campaign performance, providing actionable insights for continuous improvement.
• Leverage A/B testing, audience segmentation, and funnel optimization techniques to enhance performance.

Requirements

• 5+ years of experience in performance marketing, growth marketing, or a similar role.
• Proven experience scaling customer acquisition for AI and financial products.
• Strong analytical and technical skills, with hands-on experience in ad platforms, tracking tools, and attribution models.
• Proven experience in managing ad budgets effectively to maximize ROI and drive growth.
• Strong familiarity with tools such as Google Analytics, Meta Business Manager, Google Tag Manager, X Ad Manager, and marketing automation platforms.
• Ability to plan, execute, and scale campaigns efficiently to drive acquisition and retention.

Culture & Benefits

• Global talent powerhouse, working remotely from every corner of the world.
• Collaborate with some of the brightest minds, pushing boundaries and setting new standards.
• Contribute to the most innovative platform on the planet.