Growth & Performance Marketing Manager (Fintech)

TL;DR

Growth & Performance Marketing Manager (Fintech): Developing and optimizing performance marketing strategies across paid media channels to drive customer acquisition and maximize ROI for consumer-facing products with an accent on data-driven decision-making, refining strategies, and executing campaigns efficiently. Focus on scaling customer acquisition for AI and financial products.

Location: 100% remote, work from anywhere globally

Company

hirify.global is a pioneering company in digital finance, offering stablecoins like USDT and innovative solutions in energy, AI, and education.

What you will do

• Develop, execute, and optimize performance marketing strategies across paid media channels (Google Ads, Meta, X, LinkedIn).
• Drive customer acquisition through targeted campaigns, continuously refining strategies to maximize ROI.
• Manage media spend efficiently and work with cross-functional teams to align marketing efforts.
• Analyze and report on campaign performance, providing actionable insights for continuous improvement.
• Leverage A/B testing, audience segmentation, and funnel optimization techniques.
• Stay up-to-date with the latest trends, tools, and best practices in performance marketing and growth hacking.

Requirements

• 5+ years of experience in performance marketing, growth marketing, or a similar role.
• Proven experience scaling customer acquisition for AI and financial products.
• Strong analytical and technical skills, with hands-on experience in ad platforms, tracking tools, and attribution models.
• Proven experience in managing ad budgets effectively to maximize ROI and drive growth.
• Strong familiarity with tools such as Google Analytics, Meta Business Manager, Google Tag Manager, and X Ad Manager.
• Ability to plan, execute, and scale campaigns efficiently to drive acquisition and retention.
• English: C1+ required (Excellent communication skills).

Culture & Benefits

• Work remotely with a global talent powerhouse team from every corner of the world.
• Opportunity to make a significant mark in the fintech space.
• Collaborate with bright minds, pushing boundaries and setting new standards in the industry.
• Pioneer a global financial revolution with cutting-edge solutions.
• Contribute to innovative product suites like hirify.global Finance, Power, Data, Education, and Evolution.

Hiring process

• Apply only through official channels (hirify.global.recruitee.com) and verify recruiter's identity via LinkedIn.
• All communication will be through official company emails; interviews are not conducted over WhatsApp, Telegram, or SMS.
• The company will never request payment or financial details during the hiring process.
• Do not use AI tools when completing the application to ensure your own perspective and reasoning are assessed.