Performance Marketing Manager (Paid Social)

TL;DR

Performance Marketing Manager (Paid Social): Owning and evolving paid social strategies to drive subscription growth, brand impact and measurable financial performance for a high-reach consumer brand. Focus on running test-and-learn across audiences, copy, and creative to optimize performance and report insights clearly to stakeholders.

Location: Hybrid 2-3 days in London

Salary: £40,000-£50,000 + bonus

Company

Our client is a well-known, high-reach consumer brand with a strong digital subscription proposition and a constant pipeline of new stories, products and campaigns.

What you will do

• Define paid social plans for subscriptions, brand and launches.
• Run test-and-learn across audiences, copy and creative.
• Optimize performance daily and spot new format opportunities.
• Report insights clearly to stakeholders and the wider team.
• Manage budgets tightly to hit targets efficiently.

Requirements

• 3+ years' paid social delivery (in-house or agency).
• Hands-on platform expertise (Meta, X, LinkedIn, TikTok, Snapchat, Reddit).
• Strong analytics skills (e.g., Google Analytics) and tracking curiosity.
• Confident stakeholder/partner management and influencing skills.
• Budget pacing experience; Smartly knowledge a plus.

Culture & Benefits

• Flexible working culture and supportive leadership.
• Private medical cover (including pre-existing conditions).
• Pension with employer contributions up to 5%.
• 25 days' holiday plus up to 4 volunteering days.
• Enhanced family leave (maternity and paternity).
• Gym discounts, ClassPass and wellbeing initiatives.