Growth & Performance Marketing Manager (Fintech)

TL;DR

Growth & Performance Marketing Manager (Fintech): Developing and optimizing performance marketing strategies for consumer-facing AI and financial products with an accent on media spend optimization and customer growth. Focus on executing data-driven campaigns, maximizing ROI, and leveraging advanced techniques for continuous improvement.

Location: Remote (Global)

Company

hirify.global is a pioneering company in digital finance, offering stablecoin and digital asset tokenization services, energy solutions for Bitcoin mining, and AI/peer-to-peer technology.

What you will do

• Develop, execute, and optimize performance marketing strategies across paid media channels (Google Ads, Meta, X, LinkedIn etc.).
• Drive customer acquisition through targeted campaigns, continuously refining strategies to maximize ROI.
• Efficiently manage media spend to ensure cost-effective conversions.
• Collaborate with cross-functional teams and stakeholders (product, creative, operation) to align marketing efforts with business goals.
• Analyze and report on campaign performance, providing actionable insights for continuous improvement.
• Leverage A/B testing, audience segmentation, and funnel optimization techniques to enhance performance.

Requirements

• 5+ years of experience in performance marketing, growth marketing, or a similar role.
• Proven experience scaling customer acquisition for AI and financial products.
• Strong analytical and technical skills, with hands-on experience in ad platforms, tracking tools, and attribution models.
• Proven experience in managing ad budgets effectively to maximize ROI and drive growth.
• Familiarity with tools such as Google Analytics, Meta Business Manager, Google Tag Manager, X Ad Manager, and marketing automation platforms.
• Ability to plan, execute, and scale campaigns efficiently to drive acquisition and retention.

Culture & Benefits

• Work remotely from every corner of the world in a global talent powerhouse team.
• Opportunity to make a significant mark in the fintech space.
• Collaborate with bright minds, pushing boundaries and setting new standards.
• Company is a leader in the industry, focused on cutting-edge solutions.
• Transparency is a core value, ensuring trust in every transaction.
• Excellent English communication skills are required.

Hiring process

• Apply only through official company channels and verify recruiter identity.
• Be cautious of unusual communication methods; all communication is done through official company emails and platforms.
• Double-check email addresses for authenticity (@hirify.global.to or @hirify.global.io).
• The company will never request payment or financial details during the hiring process.
• Do not use AI tools when completing the application, as answers generated by AI may disqualify your application.