Digital Marketing Manager (Contract)

TL;DR

Digital Marketing Manager (Analytics/Tracking): Implementing and optimizing advanced analytics and tracking setups for clients in the live event industry with an accent on conversion optimization, data-driven strategies, and technical marketing expertise. Focus on troubleshooting complex tracking pixels, analyzing campaign performance, and integrating martech stack solutions.

Location: Hybrid in Santa Monica, CA, with regular office presence expected (typically 2-3 days per week).

Salary: $5,500 - $7,500 USD per month

Company

hirify.global is the world's largest, fastest-growing privately-held primary ticketing and live event commerce marketplace, headquartered in Santa Monica, CA.

What you will do

• Implement, troubleshoot, and optimize complex tracking setups including GA4 and conversion pixels.
• Pull, interpret, and visualize data from multiple sources to create comprehensive reports and actionable insights.
• Serve as a technical marketing resource, providing expert guidance on digital marketing focus areas.
• Support testing initiatives, conversion rate optimization projects, and performance marketing efforts.
• Create and maintain technical documentation, best practice guides, and training materials.
• Evaluate, implement, and manage martech stack inclusive of CDPs, attribution tools, and advanced analytics platforms.

Requirements

• 3-4+ years of professional experience in digital marketing with a focus on analytics, tracking, and technical implementation.
• Advanced proficiency in Google Analytics 4 and web analytics platforms.
• Strong experience with tracking pixel implementation and attribution modeling across advertising platforms (Google Ads, Meta).
• Working knowledge of Customer Data Platforms (CDPs) and marketing automation tools.
• Proficiency in data visualization tools and advanced Excel/Google Sheets functions.
• Experience with HTML, basic JavaScript, and understanding of how tracking codes function.
• Strong analytical mindset with ability to translate complex data into actionable business insights.
• Excellent communication skills with ability to explain technical concepts to non-technical stakeholders.
• Ability to work hybrid schedule with regular presence in Santa Monica office.

Nice to have

• Previous experience in live events, entertainment, or related eCommerce industries.
• Expertise in server-side tracking and advanced measurement solutions.
• Knowledge of HTML/SQL and experience in working with large datasets.
• Experience with marketing automation platforms (HubSpot, etc.).
• Understanding of privacy regulations (GDPR, CCPA) and their impact on digital marketing.

Culture & Benefits

• Competitive compensation rate and potential for full-time conversion with competitive salary and benefits.
• Flexible PTO policy.
• Access to select live events and client experiences.
• Modern, collaborative office environment in the heart of Santa Monica.
• Direct mentorship from senior leaders with extensive industry experience.