Growth Marketing Manager (Fintech)

TL;DR

Growth Marketing Manager (Fintech): Leading acquisition, activation, and conversion optimization for banking products with an accent on growth experimentation and funnel performance. Focus on driving continuous experimentation and uncovering high-impact opportunities for user and deposits growth.

Location: Manila, Philippines (initially on-site, remote after a period)

Company

Next-generation fintech company aiming to reshape the banking landscape in the Philippines.

What you will do

• Develop and manage a structured backlog of growth hypotheses focused on acquisition, activation, and retention.
• Act as the project owner for growth experiments, coordinating execution with various teams.
• Design, launch, and evaluate A/B tests across paid channels and onboarding flows.
• Analyze user behavior and campaign data to identify conversion bottlenecks.
• Maintain a transparent experiment tracking system with clear outcomes.
• Present experiment results and insights to cross-functional teams.

Requirements

• 3+ years of experience in growth marketing or performance marketing in fintech or banking.
• Hands-on experience running A/B tests and data-driven experiments.
• Strong analytical mindset with the ability to interpret data and define success metrics.
• Understanding of marketing funnels and user lifecycle measurement.
• Fluent in English; familiarity with the Philippine market is a plus.