Head Of Dtc (Ecommerce)

TL;DR

Head Of Dtc (Ecommerce): Owning and elevating a global Direct-to-Consumer engine end to end, shaping strategy across revenue, margin, conversion, retention, and customer lifetime value. Focus on building a scalable operating model that brings together trading, customer experience, CRM, content, and analytics, while delivering profitable outcomes.

Location: Bridgend County Borough

Salary: £100,000.00 to £130,000.00

Company

hirify.global is committed to promoting equality of opportunity for all employees and job applicants.

What you will do

• Set and deliver the global DTC strategy across revenue, margin, conversion, retention and lifetime value, with clear weekly/quarterly trading plans.
• Lead trading and conversion excellence: pricing, promotions, merchandising and performance levers to improve AOV, traffic quality and repeat purchase rate.
• Own the end-to-end customer experience, reducing avoidable returns through clearer content, better guidance and UX improvements.
• Partner cross-functionally with Marketing, Product, Operations, Finance, Supply Chain and Customer Service to align plans and protect profitability.
• Build a scalable DTC operating model, playbooks and high-performing teams across trading, CRM, content and analytics.

Requirements

• Significant senior leadership experience in DTC/e-commerce at scale, with proven profitable growth delivery.
• Strong commercial judgement with full P&L ownership and confidence making trade-offs between growth, margin and customer experience.
• Deep understanding of trading cadence, conversion optimisation, merchandising, pricing and promotional strategy.
• Expertise in retention/CRM strategy and customer insight, with a track record of improving CLV and loyalty.
• Credibility influencing executives and leading cross-functional delivery in fast-growth or transformation environments.

Culture & Benefits

• True global remit with ownership to define “what great looks like” and build a future-proof DTC model.
• High-impact seat at the table, partnering closely with senior leaders to shape commercial priorities.
• Scope to hire, develop and coach a specialist DTC team with clear standards and ways of working.
• Performance-led culture that values curiosity, integrity and measurable outcomes.
• Flexible working model designed for international collaboration and focused execution.