Lead Expansion Marketing

TL;DR

Lead Expansion Marketing: Scaling customer expansion efforts through multi-channel demand generation campaigns with an accent on cross-sell, upsell, and adoption strategies. Focus on translating customer insights into personalized journeys, optimizing campaign performance, and driving measurable business impact within a SaaS environment.

Company

hirify.global builds uncomplicated service software that delivers exceptional customer and employee experiences.

What you will do

• Plan, build, and execute multi-channel demand generation campaigns focused on customer expansion (cross-sell, upsell, and adoption plays).
• Manage reporting and performance accountability for marketing-sourced leads, pipeline, and revenue generated from campaigns.
• Partner with Sales and Customer Success to identify priority accounts and align on messaging.
• Create segmented audiences and personalized journeys across email, paid social, display, website, and webinars.
• Monitor campaign performance and translate insights into clear recommendations to improve engagement and conversion.
• Develop assets tailored to specific customer needs and lifecycle stages in collaboration with content, creative, and product teams.

Requirements

• 3–5 years of B2B marketing experience with hands-on work in demand generation campaigns.
• Proficiency with marketing automation and CRM tools (e.g., Marketo, Salesforce).
• Analytical mindset with the ability to interpret campaign, pipeline, and revenue data.
• Strong project management skills with a track record of executing multi-channel campaigns.
• Understanding of SaaS business models, customer lifecycle stages, and expansion motions.
• Detail-oriented and committed to driving measurable business impact.

Culture & Benefits

• Foster an environment that enables everyone to find their true potential, purpose, and passion.
• Welcoming colleagues of all backgrounds, genders, sexual orientations, religions, and ethnicities.
• Committed to providing equal opportunity.
• Believe that diversity in the workplace creates a more vibrant, richer environment that boosts the goals of employees, communities, and business.