Senior Manager, Demand Generation (SaaS)

TL;DR

Senior Manager, Demand Generation (SaaS): Owning and scaling the full pipeline engine across inbound and outbound motions to drive awareness, engagement, conversion, and revenue. Focus on designing multi-channel demand programs, optimising lead-to-opportunity conversion, and ensuring predictable, high-quality pipeline generation.

Company

hirify.global is a referral marketing platform seeking a Senior Manager, Demand Generation to lead their pipeline generation efforts for a SaaS product.

What you will do

• Own and scale the full-funnel demand generation strategy to meet monthly, quarterly, and annual pipeline targets.
• Build and optimise inbound and outbound programs that drive qualified leads and revenue opportunities.
• Manage integrated campaigns across paid search, paid social, SEO, content, email, and website optimisation.
• Partner with a digital agency to execute and refine high-performing acquisition programs.
• Build targeted outbound programs in collaboration with the SDR lead, including audience segmentation, messaging, and activation plans.
• Work closely with Sales, SDRs, Product Growth Marketing, and RevOps to ensure tight alignment on ICP, messaging, and qualification criteria.

Requirements

• 5–8+ years of B2B demand generation experience, ideally within SaaS or fast-growth environments.
• Demonstrated success delivering significant pipeline (15M and above) from both inbound and outbound channels.
• Hands-on expertise with marketing automation (HubSpot/Marketo) and CRM (Salesforce) and advertising platforms.
• Strong analytical mindset with the ability to interpret data, derive insights, and inform decisions.
• Experience managing agencies, freelancers, or external partners.
• Proven collaboration with SDR teams or sales organisations.

Culture & Benefits

• Opportunity to design scalable demand generation machines.
• Work as a data-driven marketer focused on pipeline impact and delivery.
• Collaborative environment across marketing, sales, and external partners.
• Proactive leadership that thrives on ownership, experimentation, and continuous improvement.