Director, Marketing Capabilities

TL;DR

Director, Marketing Capabilities: Driving the development of scalable marketing systems and processes for personalized, high-impact member experiences across all channels with an accent on marketing technology, data strategy, and content operations. Focus on shaping enterprise-wide strategies, influencing innovation, and optimizing omni-channel engagement.

Location: Remote from Washington, Texas, California, Arizona, or Idaho

Salary: $173,500–$211,900 annually

Company

hirify.global is a financial institution with 1.5 million members and over $30 billion in managed assets, guided by a 'people helping people' philosophy since 1935.

What you will do

• Oversee and evolve core marketing platforms (CRM, email, automation, CMS/DXP) to enable seamless campaign delivery.
• Drive innovation and continuous optimization across digital channels.
• Lead audience segmentation, targeting, and personalization strategies at scale.
• Optimize content operations by building modular systems, reusable templates, and scalable production processes.
• Implement attribution models and actionable analytics to measure performance and inform decision-making.
• Lead, mentor, and develop a high-performing marketing capabilities team.

Requirements

• Bachelor’s degree or equivalent experience.
• 8 years of experience in marketing operations, digital enablement, or related fields.
• 5 years of people leader experience.
• Proven success in building and scaling marketing capabilities across large organizations.
• Deep expertise in marketing operations and technology, data strategy, and content systems.
• Strong leadership, collaboration, and stakeholder management skills.

Nice to have

• Experience in enterprise-level personalization and lifecycle marketing.
• Background in consulting or experience driving transformation in complex organizations.
• MBA or advanced degree preferred.

Culture & Benefits

• 401(k) Company Match (up to 3%) and 4% annual contribution.
• Medical, Dental, and Vision benefits.
• PTO Program + Exchange Program and Tuition Reimbursement Program.
• hirify.global Cares volunteer time off + donation match.
• Strategic leadership role with direct influence on enterprise marketing transformation.
• Opportunity to shape omni-channel engagement and personalization strategies.