Director, Marketing Capabilities

TL;DR

Director, Marketing Capabilities: Building and optimizing scalable systems and processes to empower marketing teams to deliver personalized, high-impact experiences across every channel with an accent on marketing technology, data strategy, and content operations. Focus on championing continuous optimization across digital channels, leading audience segmentation strategies, and implementing actionable analytics.

Location: Remote from Washington, Texas, California, Arizona, or Idaho (US)

Salary: $131,800–$244,400 annually

Company

hirify.global is a purpose-driven financial services cooperative with 1.5 million members and over $30 billion in managed assets, committed to serving its members and communities since 1935.

What you will do

• Oversee and evolve core marketing platforms including CRM, email, automation, and CMS/DXP.
• Champion continuous optimization across digital channels, introducing best practices and thought leadership.
• Lead audience segmentation and targeting strategies to enable personalized experiences at scale.
• Build modular content systems, reusable templates, and scalable creative production processes.
• Implement attribution models and actionable analytics to measure performance and inform decision-making.
• Create playbooks, toolkits, and best practices to streamline execution and elevate marketing capabilities.
• Coach, mentor, and develop a high-performing team, fostering growth and accountability.
• Partner cross-functionally with Digital, Retail, Contact Center, Tech, Data, and Product teams.

Requirements

• Typically requires a Bachelor’s degree or equivalent experience.
• Typically requires 8 years of experience in marketing operations, digital enablement, or related fields.
• Typically requires 5 years of people leader experience.
• Proven success in building and scaling marketing capabilities across large organizations.
• Deep expertise in marketing operations and technology, data strategy, and content systems.
• Strong leadership, collaboration, and stakeholder management skills.
• Experience in enterprise-level personalization and lifecycle marketing.

Nice to have

• Background in consulting or experience driving transformation in complex organizations.
• MBA or advanced degree preferred.

Culture & Benefits

• 401(k) Company Match (up to 3%) and 4% annual contribution.
• Medical, Dental and Vision coverage.
• PTO Program + Exchange Program and Tuition Reimbursement Program.
• hirify.global Cares volunteer time off + donation match.
• Strategic leadership role with direct influence on enterprise marketing transformation.
• Opportunity to shape omni-channel engagement and personalization strategies.