Influencer Marketing Manager

TL;DR

Influencer Marketing Manager: Scaling a global creator program into a major performance channel with an accent on end-to-end campaign management, performance-based structures, and rigorous measurement. Focus on building lasting relationships with diverse influencers and optimizing for performance metrics like CAC, CPA, and ROAS.

Location: This hybrid role requires presence three days per week in our London HQ. The company has additional locations in Berlin.

Company

hirify.global is a high-growth direct-to-consumer (DTC) or tech brand focused on transforming its influencer strategy into a multi-million-pound revenue engine.

What you will do

• Execute end-to-end influencer campaigns from identification to flawless execution.
• Build and maintain a scalable network of diverse creators across platforms like YouTube, Instagram, and TikTok.
• Manage a seven-figure annual influencer budget, meticulously tracking spend and optimizing for performance metrics including CAC, CPA, and ROAS.
• Design and negotiate innovative, performance-driven contracts (e.g., CPA, hybrid deals).
• Implement rigorous measurement using influencer marketing platforms (e.g., Grin, Aspire) and work with the data team to track ROI.
• Oversee content creation, ensuring authenticity, brand alignment, high performance, and compliance with advertising regulations.
• Collaborate with paid social and brand teams to amplify top-performing content and integrate creator stories into broader marketing narratives.

Requirements

• 4+ years of direct experience in influencer marketing, with a proven track record of managing and scaling programs for a high-growth DTC or tech brand.
• Commercially astute and data-driven, with a deep understanding of performance metrics and experience managing a channel to strict CAC or ROAS targets.
• Strong negotiator and relationship builder, confident in managing contracts and building rapport with creators and agents.
• Expert user of at least one major influencer marketing platform (e.g., Grin, Aspire, CreatorIQ) and proficient with analytics tools like Google Analytics.
• Deeply immersed in the creator economy, with a strong understanding of platform trends and rising talent.
• Meticulously organized and detail-oriented, capable of flawlessly managing dozens of simultaneous campaigns and relationships.
• Excellent communicator who can provide clear, constructive feedback to creators and report concisely on performance to internal stakeholders.
• Creative thinker who understands what makes compelling, authentic content that drives action.

Culture & Benefits

• Opportunity to scale a global creator program into a major performance channel.
• Significant budget and creative freedom to build authentic, long-term relationships with top-tier talent.
• Hybrid work model, requiring three days per week in the London HQ.
• Focus on rigorous performance standards and efficiency.
• Collaborative environment working closely with paid social and brand teams.