Performance Marketing Manager

TL;DR

Performance Marketing Manager: Driving data-driven insights and optimization strategies for performance campaigns across all hirify.global markets with an accent on Google Search campaigns, real-time optimization, and accurate forecasting. Focus on accelerating growth in high-performing markets, expanding market share in growth markets, and ensuring reliable campaign attribution.

Location: This is a hybrid role, requiring 3 days in office, with offices located in Singapore, Hong Kong, Australia, and the UK. Candidates may work fully remote from anywhere globally for 1 month per year.

Company

hirify.global is a tech-enabled company offering back-office solutions for micro SMEs, specializing in corporate secretarial services, accounting, and FinTech payments across Singapore, Hong Kong, Australia, and the UK, and is on track to become a cash flow positive unicorn.

What you will do

• Drive data-driven insights and optimization strategies for performance campaigns across all hirify.global markets.
• Exceed revenue and ROAS targets by optimizing keywords, ad creatives, and leveraging performance data.
• Accelerate growth in high-performing markets and expand market share in growth markets through strategic campaign execution.
• Manage a Meta campaign manager responsible for launching social media campaigns.
• Ensure consistent and reliable campaign attribution by troubleshooting tracking discrepancies.
• Develop playbooks for creative and optimization success in key markets: Hong Kong, Singapore, Australia, and UK.

Requirements

• 6+ years of hands-on performance marketing experience, with at least 3 years in Google Ads managing large budgets.
• Proficiency in Excel and Google Sheets, including advanced formulas, pivot tables, and dynamic dashboards.
• Familiarity with Tableau, Looker Studio, or other data visualization tools for actionable reports.
• Demonstrated ability to analyze large datasets, extract meaningful trends and insights, and resolve tracking discrepancies.
• Expertise in forecasting and performance target tracking.
• Strong verbal and written communication skills to present findings and recommendations to non-technical stakeholders.

Nice to have

• Significant experience with Performance Max.

Culture & Benefits

• Culture built on humility, kindness, diversity, and inclusion.
• Hybrid work model with 2 days remote and flexible working hours.
• Option to work fully remote from anywhere in the world for 1 month each year.
• Competitive market salaries, generous paid time off, and potential employee share ownership plan.
• Emphasis on personal growth, autonomy, internal and external training programs.
• Opportunity to work at the forefront of AI utilization and contribute to a regional AI excellence center.
• Proudly certified B Corp committed to building a force for good.

Hiring process

• HR Screening call with Talent Acquisition Lead.
• Case study/Technical Round interview (~60 minutes) with the hiring manager.
• Behavioural Fit Interview (~45-60 minutes) with the CRO.
• Reference checks and offer, with background screening (education, criminal history, political exposure, credit history) due to regulated entity status.