Creative Strategist

TL;DR

Creative Strategist: Analyzing creative performance data and translating insights into compelling concepts for future ads with an accent on identifying trends, top performers, and areas for improvement. Focus on writing creative briefs, managing creative feedback loop, and conducting competitor and market research.

Location: Hybrid role based three days per week in London HQ.

Company

We're looking for a deeply curious and analytical creative strategist to be the brains behind our performance creative.

What you will do

• Analyse creative performance data to identify trends and areas for improvement.
• Develop data-informed creative hypotheses and translate them into concise, inspiring briefs.
• Manage the creative feedback loop, sharing learnings with the creative and marketing teams.
• Conduct competitor and market research to identify new creative trends and formats.
• Partner with channel managers, providing them with creative insights to improve channel performance.

Requirements

• 4+ years of experience in a creative strategy, media buying, or performance marketing role.
• Exceptional analytical thinker with the ability to see a compelling story and actionable insights in ad results.
• Highly proficient with native ad platforms (especially Meta Ads Manager and TikTok Ads Manager) and analytics tools (e.g. Google Analytics, Looker).
• Natural-born problem solver, driven by an insatiable curiosity.
• Excellent communicator who can translate complex data into a simple, clear, and persuasive narrative.
• Extremely organised and able to manage multiple projects and data streams in a fast-paced, high-performance environment.

Culture & Benefits

• Work alongside world-class channel managers and creatives.
• High-velocity testing environment where learning and iteration are paramount.
• Opportunity to see the direct impact of your insights on the company’s bottom line.