Campaign Manager (Marketing)

TL;DR

Campaign Manager (Marketing): Designing, preparing, and executing lead-generation and cross-sell/upsell campaigns, focusing on customer portfolio analysis and identification of opportunities for increasing customer value. Focus on cross-sell and upsell scenarios in Bloomreach across channels and regular evaluation of campaign performance to propose optimizations.

Location: České Budějovice, Praha or combination of office/home office

Company

E.ON Customer Solutions Czechia ensures the strategic direction of E.ON Energie, developing and innovating products and services, and is responsible for marketing activities across the E.ON Group.

What you will do

• Collaborate with sales and product teams to design, prepare, and execute lead-generation and cross-sell / upsell campaigns.
• Ideate and set up cross-sell and upsell scenarios in Bloomreach across channels (e-mail, online, and potentially others).
• Analyze customer portfolios and identify opportunities for increasing customer value (cross-sell potential, product needs).
• Collaborate with analysts / BI on preparing materials, segmentations, and campaign targeting.
• Evaluate campaign performance (leads, conversions, CV/CLV impact) and propose optimizations.
• Report on the results and benefits of campaigns to company management and other stakeholders.

Requirements

• VŠ education in a mathematical, economic, or technical field.
• At least 3 years of experience in marketing, CRM campaigns, or lead generation.
• Strong communication skills.
• Familiarity with CRM and marketing automation tools (Bloomreach, SAS Salesforce, Adobe EC, etc.).
• Analytical thinking, a proactive and independent approach with the ability to come up with own ideas and perspectives.
• Experience with budget planning.
• English in written form.
• Team spirit.

Nice to have

• Experience in the energy sector.
• Communicative English skills.
• Knowledge of data analytics or IT in the CRM area.
• Expert knowledge of the CRM area and the Bloomreach tool.
• Experience as a product/business owner of a campaign tool.

Culture & Benefits

• Stable multinational company.
• 5 weeks of vacation.
• Support for remote work (home office, occasional work from abroad).
• Contributions to pension insurance and meal allowances.
• Flexible working hours.
• Opportunities for education, skill development, and professional growth.