Senior Marketing Operations Manager (SaaS)

TL;DR

Senior Marketing Operations Manager (SaaS): Designing and managing the technical infrastructure of the marketing engine, focusing on lead lifecycle architecture, automated enrichment pipelines, and high-fidelity data. Focus on CRM architecture, data infrastructure, and attribution to effectively spend the marketing budget and fuel the sales team.

Location: EMEA - Remote

Company

hirify.global is an OpenTelemetry-native company building an AI-centric observability platform with transparent pricing and cost-control.

What you will do

• Build and manage lead scoring models based on buyer intent signals and automated lifecycle stages.
• Own the HubSpot technical setup, including custom objects, advanced workflows, and permissions.
• Build and optimize automated enrichment pipelines for firmographic and technographic data.
• Implement and maintain tracking that connects marketing activity to the pipeline.
• Work with APIs and webhooks to integrate tools across the stack, handling JSON data structures and data mapping.

Requirements

• 3–5 years of experience in Marketing or Revenue Operations at a B2B SaaS company with a strong focus on systems.
• Deep, hands-on experience with HubSpot and building scalable processes within the platform.
• Comfortable working with APIs, webhooks, and JSON, with the ability to read API docs, build integrations, and troubleshoot data flow issues independently.
• Focused on data integrity, with a track record of managing deduplication, standardization, and GDPR compliance.
• Process-driven, understanding lead routing and the lead-to-close engine.

Nice to have

• Experience with advanced enrichment tools (e.g., Clay, Clearbit, 6sense, or ZoomInfo).
• Formal training in HubSpot RevOps or Marketing Software.
• Experience in a fast-paced, "zero-to-one" startup environment.
• Familiarity with SQL or data visualization tools.

Culture & Benefits

• Major say in the tools used and how they are integrated.
• Work directly impacts how effectively the marketing budget is spent and fuels the sales team.
• Work in an environment that values documentation, clean architecture, and technical excellence.