Growth Product Marketing Manager (Saas)

TL;DR

Growth Product Marketing Manager (SaaS): Own the SMB customer journey from free user to paying customer, ensuring every touchpoint across product, lifecycle marketing, in-product messaging, and sales drives conversion and expansion. Focus on creating content, conducting user research, and partnering with product and sales to refine the narrative.

Location: Remote

Company

hirify.global lets anyone and everyone build software with any language.

What you will do

• Serve as the single point of accountability for the SMB customer journey across product, lifecycle, in-product messaging, and sales
• Create high-quality content (video scripts, written pieces, case studies, landing pages) for the SMB audience
• Own email and in-product communication strategy from signup through expansion
• Become the internal authority on the SMB user: their goals, constraints, buying process, and decision-makers
• Develop the core story for why users should move from free to paid, and from self-serve to sales-assisted
• Partner with product and finance to evolve plan structure as needed

Requirements

• 4-7 years of experience in product marketing, growth marketing, or lifecycle marketing at a SaaS company
• Direct experience with PLG businesses and the free-to-paid conversion motion
• Proven ability to create content—you've written copy, produced videos, or built campaigns yourself, not just briefed others
• Strong analytical skills; you're comfortable in dashboards and can design experiments
• Excellent writing skills for conversion-focused copy (emails, landing pages, in-app messages, sales assets)
• Ability to work across functions and serve as connective tissue between teams

Nice to have

• Experience at a company that layered sales onto a PLG foundation

Culture & Benefits

• Small, talent-dense team building a generation-defining company from Stockholm
• Value extreme ownership, high velocity, and low-ego collaboration
• Seek out people who care deeply, ship fast, and are eager to make a dent in the world.